He Learned the HARD TRUTH About Selling AI Agents (His NEW Formula Works)
Vendasta · 4,291 words · 21 min read · EN-ORIG

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So, the moment you say AI automation, you land in the pile with everyone else. You become the fourth person this month saying the exact same thing. That's Luke Pierce, Virginia Tech engineer who left BAE Systems to build Boom Automations into an agency closing 80 plus six-figure AI deals from small local businesses to mid-market investment
firms with a near 100% adoption rate. We've closed over 80 AI automation clients over the past 4 [music] years. And the reframe that really helped me change everything in in my sales process is that you're really not the AI business, you're the operational waste elimination business. In this episode, you'll learn how one positioning shift
moves you from competing on price to closing deals at 10X. >> That changes the conversation completely. The deal that would have been a 2K chatbot, cuz that's what you wanted to sell, [music] um you know, becomes a 25K operating system cuz you finally understood what they actually needed. >> How to find a ready-to-buy [music] local
business sitting on $100,000 in waste before you even get on a call. This is the single most reliable signal in any business, the local business category at least, are they hiring? How to run a 30-minute discovery call where the prospect talks themselves into a five-figure project. >> When a prospect describes a problem,
don't immediately solve it. You've closed over 80 AI builds ranging from small projects to six figures. And your first piece of advice to agency owners is to stop leading with AI entirely. Why is the thing that most AI agencies are selling the exact thing that's killing their deals with local businesses? I think the core problem
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