The New Rules of Social Media (2026)

We don't even live in social media anymore. We now live in interest media. 5 years ago, you got content from the people you followed, even if you didn't give a [ __ ] what your cousin was doing today. I started a TikTok account. The first post on that account with zero followers got 8.2 million organic views.

You better understand that every one of you now live in an AI world. This is only going to compound dramatically. Your third TikTok can fundamentally change the course of your career. This, my friends, is about adaptability. This is being prepared for the moment. Look, there's so much opportunity in social media and whether you make the content

or somebody else makes the content, the one thing that we are all bound by is that we are all fighting for attention of a human being to then do the thing that you want them to do. And attention has moved. We now live in a world that is incredibly fragmented and I think we

all know that. In fact, we don't even live in social media anymore. We now live in interest media. As many of you know that are on TikTok or Instagram or Facebook, 5 years ago, you got content from the people you followed, even if you didn't give a [ __ ] what your cousin

was doing today. Today, when you opened up your TikTok or Instagram or Facebook, you're getting content of things you're currently interested in. The most intoxicating thing to me right now in the warfare of attention to build your actual business is that even if you've done nothing right [music] for the last 15 years, the world we're

in now allows you to close the gap very quickly. I've been making content now for 20 years. You've done nothing right and your third TikTok can fundamentally change the course of your career. I'm just going to leave. Thank you. The point I'm making there is this is insane. I've literally worked my face