Dobbiamo parlare! Del tuo sogno, dell'IA e del futuro del mercato editoriale. [VERITÀ SCOMODISSIMA]

Okay, stop for a second, because now I’m going to tell you the most important thing about this whole artificial intelligence frontier. In 10 days, I’ve talked to you about AI detectors, copyright, my contract with PM Edizioni, reader bots, the novel roadmap, and that sensational cool thing that is Ottavia, and the possibilities it gives you to attack

the international market with your stories, without having to wait for a big publisher to give you their approval. All true, all very useful, but the truth doesn't lie in any of these topics we’ve touched on so far, and I want to be transparent with you about it, as we always are. In a bit,

I’ll also remind you of the toolkit offers that expire tomorrow, but what I’m about to tell you has nothing to do with that and applies even if you don't buy anything. Actually, it applies even more if you don't buy anything, because the thing you really need is to decide with your own head.

With your head, not your gut. The truth is, there is one question, and it's not "is AI ethical?", okay? It's not "will I get caught if I use AI?", it's not " what will my publisher say, will they let me do it?""Will they not let me do it?" We’ve already answered all these

questions in the past few days, and if anything is still, let’s say, left unanswered, tomorrow night there will be the final Q&A and you can come there and ask me in person. The real question is another one, and it is this: what alternatives do you have? I’m really not asking you this question as mere

rhetoric; I’m asking it because almost no one is asking it, truly. Everything stops at "I like it.""I don't like it,""I feel like using it,"" I don't feel like using it,""The way I am, I prefer not to," et cetera, et cetera. And meanwhile, the world around is moving forward without waiting for you to finish feeling this or feeling