The Marketing GENIUS: How To Build A Brand That Sells In The New Era Of AI (3 Laws Of Marketing)

There's all these things we can build with AI. Claude could look at your spreadsheets and teach you what's wrong with your production processes, [music] and that would be worth a million dollars to you. >> At this point, you're basically synonymous with marketing. And you've written over 20 best-selling books. How can someone get their ideas to spread?

People only want a few things. They want freedom from fear, they want status, and they want affiliation. Those three things. If you can figure out a way to get them those things, they will say, "Oh, that's what I wanted all along." That's where the growth comes from. It's so good. And I and I want to go through

each of them. >> Yeah. Let's leave affiliation out for now and talk about status. Status has nothing to do with money, nothing to do with luxury. It's >> So, a few weeks ago, I get on a phone call with Seth. It's a very brief call, but during this conversation, Seth shared something with me that once he

said it, I knew that's where we had to take the episode. And so simply put, because of AI, anyone is able to build things, software, apps, workflows, businesses. The problem is no longer building. It's actually getting attention and getting people to buy your stuff. And so in 2026, you will feel the pain of not understanding marketing and

brand building and sales more than at any other time. And I say that because I've been in that position. And so anyway, after that call with Seth, I started reading all of his books, every single one. And I found Seth's three simple steps to marketing and building a brand where people cannot wait to buy

your stuff. And it was so good that we decided to focus the episode there. This conversation is so detailed and so indepth that you will walk away with a clear idea of how to market and build your brand, not just your business, in the age of AI. That's my promise to you. One of the things that I loved this this