The BEST Facebook Ads Tutorial For Beginners in 2026

I spent more than 200 million dollars on Facebook ads over the past 12 years working with more than 3,000 clients in just about every industry you could think of. And in this video, I'm going to walk you through the entire process of creating a Facebook ad campaign and an Instagram ad campaign from scratch.

[music] So, if you've never created a Facebook ad before, or if you have been on 100% sure that you set up everything correctly, this is the exact video you need because I'm going to show you every single step and setting you need to get right. So, before we dive into the fun stuff

and start putting our ad campaign together, we first need to get our account structure just sorted. And what I mean by that is creating a Meta Business Manager account because your Business Manager account is what holds all your Meta ad assets. So, things like your ad account, your Facebook page, your Instagram profile. To do that, you

want to come through to this page, which is business.facebook.com. Now, in order to set one of these up, you will need to be logged into your Facebook profile on the browser that you're using. Uh the process is really straightforward. Unfortunately, I can't demonstrate it because we already have tons of accounts. But, if you just come

through to this page, make sure you're logged into your Facebook profile, go through the process. Meta's just going to ask for a few simple bits of information about your business. Just very simple, very straightforward to go through. Once you've done that, you'll be taken through to your Meta Business Suite. And this is what it looks like,

although yours might look different if you haven't got, you know, the things like your Facebook page and your Instagram profile added as I have here. The Meta Business Suite is a really useful tool, something to know about for later on. You've got things like inbox where you can [clears throat] manage comments on your Facebook and Instagram