Не используйте ИИ как поисковик

Now more and more people are talking about the fact that in 5 years, the companies that will win will be the ones that are completely tied to artificial intelligence. And I, naturally, am trying to build something similar in my company. And I have identified for myself five levels that, I think, are important for everyone to do

. That is, artificial intelligence is not only about it managing your corporation. I have a kind of media business, and I naturally want to be as efficient as possible. What I really see now is that there has never been a case where I said there, I don’t need this particular person, because I now have AI. What I

see is that one person who came to one function can now do two or three functions. So, let's say a person came to, I don't know, an email newsletter, now he's also doing GO, uh, optimization for, uh, these chatbots, because everyone, of course, has already moved from search to Chat GPT to Perplex

City to Gemini. And what we saw, for example, is that our podcast is shown very well on Gemini because it’s on YouTube. But if you go to the GPT chat in Perplexity, it doesn't show up at all. And this is a really cool exercise for any company, for any content creator, to go into the GPT chat and ask for

recommendations for someone in your field. When we started doing this, but after 2 months we already see some pretty serious progress. So, what is the first step to using artificial intelligence properly? Can you raise your hand if you use it actively and think that you use it in an advanced way? Oh, cool. OK. And all the others are not yet like that

, yes, in the process, like a search engine. In general, the most important thing to start with is to prepare your data for artificial intelligence. That is, it is clear that you can use it as a search engine and periodically download files there, but if you create this data layer, where artificial intelligence knows a lot about you