How to Make an Offer So Good Clients Feel Stupid Saying No
Joanna Wiebe · 8,987 words · 45 min read · EN

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This is how you build an offer so good your clients feel stupid saying no. Now, most business owners copy and paste the same offer to every customer and wonder why they never get anywhere. But the top 1% have a step-by-step method of determining how to price their services that are customized to every client. I
have landed massive companies like Canva, AWS, and Shopify as clients. And I've taught over 70,000 marketers how to sell. And this is the exact 15step method I teach every founder I coach. So today I'm walking you through all 15 steps to create an irresistible offer. From figuring out what your clients will pay you for to the exact offers you
pitch on the sales call to the extra offers you sell once they're already paying you, which is where the real money is. So the prevailing narrative for agencies is that all agencies suck. You see this everywhere. There was a tweet recently where an agency was parked at an event with one of those
trucks that has like a billboard on the side of it and the billboard said, "All agencies suck. Ours just sucks less." And I retweeted this like why is this the narrative that we have right now for agencies? It's not cool. We can do better than that. Almost every agency shies away from promising results. But
the reality is your clients go into every engagement, no matter how much you charge, expecting results. So, it's an implied promise that if you start putting it on the page and speaking to it in your messaging, you can actually attract better clients. There are two things every single business on the planet wants from you. If you run an
agency, just two things. This is it. Two things. This might not seem like a shocker, but they want leads or they want revenue or they want both. What they do not want is views, subscribers, followers, clicks, opens, none of that crap. That can all lead to these things. But your job is to make sure you find a
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