Why Building A Personal Brand Feels Cringe Now

AI creators are flooding the internet. Faceless channels are monetizing millions of views. And somehow, in the middle of all of this, personal brands feel less effective than ever. [music] Not because visibility is a bad thing, and it's not because you shouldn't be on camera, it's because the model is fundamentally broken. The way we were

told to build a business around a particular personality or a specific lifestyle. I built one of those personal brands, so I'm speaking from my own experience here. Things have changed. I built this personal brand, it grew, it made money. But then trends changed, fads faded, [music] I evolved as a person, and then I spent

years quietly dismantling this thing I [music] built. Because what I built was keeping me capped. And I wanted my business to be able to grow beyond me as an individual. So, in this video, I wanted to take the opportunity to break down what's actually working now after studying this very closely and living

through it myself over the last couple of years. This is what the crème de la crème, the best in their industries, are doing to stand out and be the true authorities. And if you want the full framework behind it, comment business plan below this video, and we'll send you our knowledge bank business plan,

which is a free guide that maps out exactly how to build a business around your expertise, not just your personality, which we're going to talk about a lot in this video. >> [laughter] >> And the downfall of it. So, let's talk about the rise and fall, first of all, of personal brand culture. So, to

understand why the personal brand model feels kind of cringe now, we need to understand why it worked in the first place. In the early days of social media, so like the mid-2000s through the 2010s, I would say, the internet rewarded one thing above everything else, attention. If you could get people to watch, follow you, listen to you, you