Clase #2 Como Crear un Producto que la gente quiere comprar desesperadamente

Okay, friends, quickly here's a specific concept so you can understand what a PAU is more clearly, okay? What is a PA and why is it the only thing that's really working right now ? Okay? Most people are still promoting courses, ebooks, etc., either as affiliates or producers, as if we were still in the heyday

of marketing, okay? long courses, huge ebooks of 80, 200, 300 pages, big promises, earn money online, lose weight, cure diabetes, etc. Okay? But they have to understand something, and that is that most people don't finish what they buy. For example, in my programs I even look at the statistics and 12% of people

have consumed the entire program, okay? Because it's too much information. And you'll tell me, "Okay, but I do n't care about that. What I want is to sell." Well, if they're affiliates, it's fine if you want to sell, but then there's the issue of refunds, and a lot of other things. So, right now, what

people are looking for, and to sell faster, okay? It's, "Hey, just solve this specific thing for me, and that's it." No, I don't want you to be teaching me, I want you to solve it for me. Okay? That's why many people find it hard to even sell, okay? It's not because they have a

bad course, but because they're presenting it as what it is, as a course or as an ioo. Okay? And people don't want to sit down and learn. Well, I'll say it, nobody wants to sit down and learn. Okay? So, think about it for yourselves. Many of you here have bought courses from me, and

other programs too. Go to the statistics and take the time to see how many of you have finished watching the whole process, the whole course, for example, and then applied and then waited to get the result after applying. That's a long way off. Also, think about the customer you're selling whatever it is to, whether it's