Don't Become A Content Creator, Build A Content Business.

If I were starting out on social media again in 2026, this is exactly what I would do. Forbes just named me a top 10 creator in the world, but just a few years ago I had zero followers. Getting here taught me that building an audience is not luck. It comes down to a simple,

repeatable framework I call the six C's that works in any business or niche. [music] I'm going to break them down for you live today. Let's get into first C. I want to make something painfully clear for you. So, most people start the dumbest way possible. They spray and pray, pumping out 25 average pieces a week across six

platforms, [music] none of which work, and then they wonder why nothing hits. You win on the internet by not being everywhere. You win by being undeniable in one place. Pick one platform, win on it, then expand it. I think about it like we're here at one of the biggest television production agencies [music] in the

world. They're really good at TV. They nail it, so they earn a bunch of Emmys. So, the question for you is like where you're going to win your Emmy? Like which platform should you start on? I've learned each one is like a different version of yourself, and you got to teach them differently. For instance,

each platform has a different style, a different way you're going to go viral, and different value to you and your business. So, here's the breakdown of my actual strategy on each one in the order of how much money I make from them. Starting on the bottom with X. Twitter X is like the angry middle-aged guy who

hasn't become what he wants yet. He's cerebral. He wants to be challenged. You have to be a little smarter and a little ruder than feels comfortable. And it is the fastest platform, so content dies in like a day. Good content looks like this. Contrarian takes, one-liners, predictions that invite a little fight in the comments. Bad content is