la meilleure stratégie e-commerce 2026

Today, everyone does the same thing. You're going to steal your competitors' products, you're going to mass-test your products , you're going to make a bunch of videos in a row hoping it works. Look, I'm going to show you something very quick. When you go to Gini and ask for the MTA advertising cost over the

last 5 years, you get a clear answer: it has increased by 100%. In 2019, it was roughly $5.6 per CPM, so the cost per 1000 impressions. Today, it is at $10.11. So he did x 2. When a person wants to start dropshipping, they will go on YouTube, they will type winning dropshipping product or they will type

dropshipping product. You'll have the same videos. It will always be about winning products, top 10 products, top 5, how to find winning products. Everyone has been doing the same thing for years. Why are you so determined to use a strategy that 100,000, 2,000, maybe even 1 million people are doing at the same time as you in

France? Today, there is a much more methodical strategy based on consumer research that I have been using for 6 years now. And I did both. That is to say , I did meta-testing from 2017 to 2019, I did mas testing. I know what it is . I tested both and in 2019 I

stopped completely to sell exclusively on Google. So, there's no video to create. I am not a video editor. I don't test products en masse hoping that one out of the 40 I've tested will work. I 'm not competing with all of France, and besides, I don't sell to people who are scrolling on social

media. I'm not bothering them. They will come to me by searching for their products directly on Google. Give me 10 minutes and I'll explain why you absolutely must stop doing mass testing on TikTok, casinos, and lotteries, which are closer to chance than a real business, and that in 2026 the solution is to use