41-Minute Masterclass On Networking, Marketing & Virality | Sahiba Bali

Everybody's chasing virality. >> How do you build your own brand? >> Stan told me this. He said Bali upload button is what you need to worship. But you can't be lazy. You need to put this in the head and everyone is replaceable. If you don't have the skill, somebody else is going to do it for [music] you.

Is when you're a student, no, be extremely shalant. Don't be nonchalant. Like embarrass yourself. Like don't be cool. I have um worked with Virat Kohli only once. He [music] is actually the least accessible cricketer and rightly so. And as soon as he entered the space there was this aura. Being a woman comes

with it added challenges that [music] people think that if you're very successful is because of an external reason dad's money pretty face cheated [music] their way through up or it could be anything like that which is actually the epidm of marketing. >> Yeah. which is one Indian brands right now who are actually doing crazy in the

market. >> You don't need insane budgets for marketing. Saying the word viral means anything because there is no number to it there. You can't quantify the term viral. So from every marketing dynamic I would tell every brand that leave this world. Viral means nothing. Your two views could also be viral according to

some [music] person as compared to 6 million views. Marketing goal has to be uh decided before a campaign. Do you want more customers? Do you want to increase your sales? Being viral is not a goal. Being viral is stupid. >> Excited. [screaming] >> Very good. Uh so thanks SA for uh actually coming and uh trying to talk to

the students. Uh we'll have a lot of questions for you guys also. We'll open it towards the end and you can ask questions to Saiba. >> Of course. Yes. >> Perfect. Uh so SA whenever I open Instagram right I see one IPL uh image of yours or maybe a maybe a show that