Маркетинг. Урок 1.3. Определение потребностей и желаний потребителей

Marketing. Lesson one, part three. Chapter One. Evolution of the marketing concept. Now that you have a basic understanding of marketing, let's delve a little deeper into the past to understand how marketing approaches have changed over time and what events have influenced the formation of modern strategies. First, the production concept. To better understand this

concept, it is worth looking at the history of technology and mass production. In the mid-19th century, the Industrial Revolution began with the spread of steam engines in the United States . Although most people still worked in agriculture, the development of industry and trade led to millions of workers moving to cities to work in factories. As

a result, a huge number of goods that were previously in short supply appeared on sale. According to the production concept, buyers were primarily interested in the availability and price of the product, rather than its quality or any other features. Therefore, companies sought to produce products in large volumes, reduce costs, and distribute goods

as widely as possible. Demand was so high that businesses didn't even have to think about marketing. Their products were bought in any case. This approach to production dominated from the end of the Civil War until the 1920s. For example, Semilco Colt began mass production of revolvers as early as 1835, and the WS Watch Company, founded in 1850, was

the first to introduce the division of labor for the mass production of watches and chronometers. These examples show how industry began to work for the mass market, making goods available to more people. Secondly, the product concept. From the 1920s to the 1950s, companies began to focus not only on production but also on the quality of