Rank #1 SO Fast People Think It's Magic!

A one-person business can beat a company with 50 employees on Google Maps. In a category like this one, it often isn't even close. There's an event coordinator with a budget and her name on the line trying to find entertainment for a trade show floor in Dallas. And her usual performer is already committed that

weekend. So, she opens up her phone and types in magician Dallas. No storefront to visit, no sign to drive past. She's judging professionals she's never worked with entirely on what Google decides to show her. This one came out of the comments, so we're pulling magician Dallas up cold and we're going to figure

out how Google chooses a winner in a category where nobody has a building. All right, here we go. Magician Dallas. I held search. I've never done this one before. All right, no ads. Okay, so that's a very interesting sign. It's not very often that you see no ads on a local search. And here we go, 123, 470,

and 84. All five-star ratings. Very interesting. Not organized in the order of how many reviews they get, but, you know. And look at this, we have people all the way out here who are showing up. All right, so I'm going to do something that almost no one ever does. I'm going to hit more businesses so I can see

beyond just the top three. How many results do we have here? Quite a few results. All right, so let's start with the number one result as I often do. Dallas magician Diamond Jim Taylor. All right, Mr. Jim. Open 24 hours. Now, Google's rules say that when you're open, supposed to be able to dispatch

somebody. So, open 24 hours means he's saying that he can come to your event at 3:00 in the morning. Maybe that's true, maybe it's not. 24 hours is very, very common because if you're closed, Google won't rank you. So, almost certainly that's why he has put this here, but, you know, as long as he can answer the