#AnalíticaEn1Minuto | 3 Errores comunes en las estrategias de marketing

Hi, I'm Alejandra Sánchez, a market researcher specializing in information. I want to talk to you about three common mistakes we make when implementing marketing analytics strategies in our organizations. These days, our marketing plans and campaigns are supported by data, and we all agree on its importance. However, according to the Carnet de Marketing Data

Analytics survey, only 9% of marketing executives know how to use this data and put it to work for the business. Elecnor is number one in data planning; often, we focus on creating very innovative campaigns and strategies based on assumptions or simply without reviewing the data. Taking two steps back and considering this information before starting

execution could bring important insights to the table. The second mistake is relying on the wrong metrics. We all love social media metrics, the "Lite" metrics, and that kind of thing. However, let's not forget that, especially in the case of TUI, bringing qualified leads to the table is one of the elements that adds the most value to the business. Using the

right data for these strategies could add much more value to the organization. And the third mistake is focusing solely, and too much, on the data. Data is important, but balance is key. Humanize it, interpret it through the lens of your team's experience and the people executing the tasks. This will always bring better results. Using

data allows us to bring crucial insights to the table. If you want to learn more about how to implement this in your business, please don't hesitate to contact us. Follow us on our social media and our YouTube channel. Best regards, and see you soon! [Music]