Holly Starks Shares the Local SEO Tactics That Still Work

The local SEO playbook [music] is evolving. Ranking factors are shifting. AI is changing how agencies operate. And many businesses are still spending time on tactics that [music] frankly don't move the needle anymore. We have gone from -200 to number one overnight by doing very minimal Kora changes. Since AI has come out, [music] a lot of

changes, especially in the last 6 months, you can blow people's websites up very quickly because you don't know what you're doing. If you don't know what you're doing, you don't know how to use the tools, you become dangerous. Are we really going to care about link building? Are we going to care about

chat GBT and claude and AI overviews? Because that [music] flip is happening right now. What was done beforehand? What can we fix? And once [music] we fix it, I don't believe I'm gonna say this, but once we fix it. Today, I'm joined here with Holly Starks to talk about what is working right now,

what she stopped doing, and the practical strategies that she is using to grow client results without all the busy work. Uh Holly, why don't you give our audience just like a brief overview of what they should know about you? Uh so I have been in SEO space for um just over 10 years. So it's been since

2014. I'm all self-taught. I taught myself how to do rankings on YouTube which led into doing SEO and affiliate. Um I take I still take people's courses. Um, still to this day, I just, um, I like to find out nuggets or see what people are doing and, uh, try to keep ahead of the game, I guess you could

say. So, um, I'm known as the YouTube queen. At one point in 2017, I had three and a half million videos online on YouTube. Um, I've had um up to probably 12,000 websites and each of those websites had around like I mean we could we could estimate at 10 million pages easily. So I am a person who when I find