DESIGNER ELITE - Gatillos Mentales

Scarcity is one of the most powerful triggers because it consists of telling people that there is a limitation, either in units or in time. Limited units. This offer will be available for a limited time. When you're afraid of missing out, the famous FOMO, people stop looking at the offer and stop procrastinating to act.

Now, imagine, let me put it this way: you go to the store and find a product you've always wanted, that's always caught your eye, that you've always wanted to buy, and you see it and say, "Oh, look how cool!" "Oh, well, I'll come back on Monday, not right now, I don't need it right now. In fact, I'm going to be

carrying it right now, I'm at the mall, no, why not come back on Monday?" I'm going to share something that worked for me with a book. I used to go to a bookstore, I used to always ask for a very specific book. In fact, many people know it, it's "Roba as an Artist," and I like it.

I could have ordered it from Amazon, but honestly, I was very indecisive. So I would go to different bookstores when... I was in a shopping mall, and they never had the book in stock. They never had it. So at one point, I already knew it was very scarce, but I was being lazy and not buying it

because I said, "Well, I don't need it right now." Then one day, while I was passing by a bookstore, I decided to stop in and ask for the book. The person told me, "Yes, there's only one copy left." At that moment, the mental trigger—which no one imposed on me, I just set it myself—

was activated because I said, "Okay, I don't need it right now. I'm reading other books, I don't need it." But there's a shortage, there's a limitation, and even though I could buy it online, it was a deal, a limitation that my brain activated, and I said, "Well, I'll take it right away," and I bought it. That's exactly what happens