Il fait 2000€/mois avec 20 vues par vidéo (et vous donne tout)

I made a video that got 20 views and generated €240 for me. It's a mix of good content, regularity, and a good niche; that's enough to create a real buzz. Create something and something will happen. For the month of November, I was already at a little over €1500 and today I am at over €2000 and I am well on my

way to reaching €3000 per month with my channels. I think that for those of us who have done affiliate marketing in many different ways, YouTube is both the one with the best long-term viability and still allows you to get fairly quick results. The second channel, I shoot a video, I show it, I post it. The next day, I

woke up, it had 11 views. I had completed my first errand.

Hello everyone and welcome to this new episode of the Wizards Podcast. Today, as usual, I am with Franck and Anthony. Hey guys. Hello. Hello. But we also have our special guest for the day, Johann. Hi Johan, welcome to the Wizard Podcast. Hi everyone and thanks for the invitation. pleasure. Well, very happy to have you. Uh,

for all those who have already seen your face, it's probably because, among other things, you create quite a lot of content on the web. We'll have the opportunity to talk about it again , but also because you were a speaker at the Wizards Event this year with me on the last Wizard Event conference on the subject of

YouTube plus affiliation, and that's precisely the subject of the podcast we're going to talk about today. But first of all , I'd like to put some context back into who you are in relation to the Wizards Johan because what 's really funny is that our meeting in a certain way is actually part of the genesis of the Wizards

Podcast. If we had never met you, we might never have founded the Wizards Podcast, because, to make a long story short, I don't necessarily remember the dates. Perhaps you will have them on your side. I think it might be 2021. Yeah, I think 2021. Yeah. 2021 uh we met because at the time with Franck, we were uh into

everything related to blockchain gaming and so on and you, it turns out that you were a creator uh so youtuber on a game called Ax Infinity and which was part of that ecosystem. And quite quickly, we co-founded a podcast, so the first podcast that was there before the Wizards podcast, uh, which was called Axy Froggis and which

is actually just the genesis of the sequel because in fact it was there that we realized that it was very cool to have a podcast and that we really liked this little weekly meeting with Franck. And at the moment when blockchain, well, all the blockchain projects we were focused on, crashed and burned, as

is often the case. In this ecosystem, we decided to extricate ourselves more quickly than the first be marketers with Franck, and so we found ourselves thinking, "Well, it would be great to start a podcast, but this time about our passion and our shared work since 2013, namely website publishing, affiliate marketing, SEO, and so on." And that's what we

ended up doing with the Wizards Podcast, which was really boosted by this first experience with you, Johann. So, very happy to have you on the Wizards Podcast, and we also have a lot of really cool things to discuss today. I 'll let you introduce yourself, even beyond what we did together with the Frogis.

Okay. Uh, there you go, I'll let you go . Okay. Well, let's go. Well, I'm Johann, I'm a developer by training. Except that, well, in 2021, as I was saying... Arthur, I discovered a passion for content creation because I came across a game called Axy Infinity, which is a blockchain game. When I

discovered this concept of games where you can win cryptocurrency, NFTs, and so on, I thought, "This is amazing! I have to tell the whole world about it." I really wanted to share it. So that's how I created my first video. I loved doing it. And it's a channel that 's still online called

Yohan GJ je crypto (Yohan GJ I'm into crypto). I managed to get up to a little over 8,000 subscribers, which was a real hype peak. I was getting tens of thousands of views per video. So it was really cool. But despite that, I never managed to generate more than €200 in Google Ads revenue

per month through that YouTube channel. I had some deals here and there, live with certain projects, and Everything, but it wasn't exactly high-flying, and besides, since it's full of scams and I was showing my face on that channel, I was really taking very few risks and I only worked on projects that... well, there you go.

And what changed my life as a content creator a bit, and it's also the reason why I'm here, is having applied the Wizard method, having capitalized on the content creator experience that this experience on my YouTube channel had given me, with the whole affiliate monetization methodology that I learned through your training. For your information, Johann, you who have a

little experience with content creation and sponsorship, even though you said it's a bit tricky in that sphere because there are a lot of shady things and it's complicated, I imagine, to... Lalomer, to avoid damaging your image with crap, even if some people have few scruples about it, but well, let's just say that once you start talking your mind

, it's definitely smarter not to mess with people behind your back. Uh, how much were you paid for a legit project? I mean, so that people can also relate a little to a video that, at the time, I don't know how many views you got on that type of video, but on a

one-minute placement, you know, if you can give us some figures for that type of sponsorship. Yeah. Well, generally, since when I made videos about really popular games, and so I made a dedicated video on a game that we were paying to talk about, it generated a lot fewer stats. Uh, I was getting

€1500 per video after deductions. OK, that works. And when it was... and you've already done placements, you see, on one... Imagine, for example, you kept talking about access that was getting a few more views, and you got a one-minute placement. How was that paid? I did that once, and it was right when my

channel was really declining. So, I included it in a package where I also made a dedicated video about the project. So, €1500 as well. Okay, interesting. Great. And you've already received scam offers just to see the difference, right? In terms of payment, you know? Uh, no. Well, actually, the scam offers I received were meant to scam

me, you know. It was like, "Yeah, we released a new game, download the .exe file." thingamajig and work together and all that. OK. Well, that's a good question for you, but I... Have you ever had a direct offer for something a bit edgy that was there? Go ahead, we'll water you. But, uh,

no. Or at least, I stopped at the "hello" where he presents the project and everything while taking a look at their website. I realized it was all just crap . But I never went so far as to see how much he was offering me. That works. I think there's a way to eat well.

Uh yeah well I think we can move directly on to uh on content creation. Yeah, so you'll be able to tell us the whole story again. Uh Johann, uh, you said it, uh, you're joining the academy where, well, the big, big advantage, by the way, for your information, is that you have your own little

module on video editing inside the Wizards Academy. So you weren't born yesterday on that point . You already had real expertise, real experience and lots of cool things when you then wanted to monetize YouTube with affiliate marketing. What was the reason that made us move from one channel to another? And besides, there's a whole

part where I don't remember if you talked about it, but you also worked for a media outlet. Yes. A fairly well-known crypto media outlet in France is called Cryptost, and you've published quite a few videos on their channel, etc. So you really had this content creator hat, but as a result, a content creator who until then

was paid for these content creator services directly, or as you said, in some rare cases of sponsorship and with AdSense months that did not exceed 200 bucks. So in most cases, when people think of YouTube, they think of advertising, they think of AdSense, and therefore you need to get views to make it profitable. And

in people's minds, there's also this thing about €1 per 1000 views which is still very persistent, even though in fact we are very far from that today. Uh, the CPMs have increased significantly, so today we are much higher. It obviously depends on the topics, but there are many, many topics where it's like that, we're much higher

than that. Uh, typically anything that's business-related, finance-related, it's very, very easy. I asked the question last time, are live streams paid or not? Uh, these are live replays, I think they are paid for because it's on the replays that you get the ads, if I'm not mistaken. I don't know if, like on Twitch, you can

launch ads while you're live on YouTube to earn a few crumbs, but generally it's so, so bad because from the moment you launch an ad, you lose half of your audience. In short, you have very little interest in doing it . But here's the thing. So how do we, what happens and what

is different between the moment when you do all that and financially it is apart a priori not the euphoria and the moment when you switch to affiliate marketing, what changes concretely as a content creator? Well, actually, the realization that struck me was that, like you said, when I started on YouTube, I really thought that the main model was

Google Ads and that that was how you made a living on YouTube mainly and most easily . Uh, and I already had, finally, and for me, when I thought about affiliate marketing on YouTube, I thought about the YouTubers I often watched, they were tech YouTubers who do Amazon affiliate marketing where you get

crumbs when people buy the overpriced products you promote . And I really felt that in any case you had to produce a lot of content in order to make a good living on YouTube. And the turning point I had with the training was that, well, I discovered all the training programs, or rather all the

affiliate programs, that were giving you 15, 20, if not more, for commission. And uh, when coupled with the right niche, it really works wonders. And uh, that's also where I underestimated certain content, it's uh, all the content that really targets a search and purchase intent. And that's true, I hadn't realized it, but making a video that gets 20 views. I actually

saw an example of this on one of my channels. I made a video that got 20 views and generated €240 for me because two people bought the product I was promoting, and that was a commission of 120 bucks. Whereas from the outside, before I got into affiliate marketing, I saw channels bombarding videos with

affiliate links in the description. The videos get fewer than 100 views. I was like, "What are they doing? What? Why have they been pushing so hard for months? It's obvious it's not working, guys, they need to stop . No, behind the scenes, if the products sell well, it's doing the job. Yeah, you're right to say that. What

I think is something that's a bit invisible from the outside is this notion of intention and positioning. We're SEO specialists, so it's kind of the same thing. We've been doing review articles for years, plus the brand name, plus the product name, plus a ranking of the best VPNs, the best gadgets, and so on, because all these brands,

all these things, pay us through affiliate marketing. And people who type 'best AI detector,' for example, today land on the Wizards website, will click on one of the AI ​​detectors, subscribe, and boom, we take our commission. That's really the whole principle of..." Affiliate marketing. And actually, to help people understand the nuance, today you have,

for example, a search query like, " Our opinion on this electric bike," or " Reviews on the best electric bikes in 2026," or "The best electric bikes under €1000 in 2026." That's a highly intentional query with a purchase intent behind it, and so it's extremely interesting for affiliate marketing. Whereas you could have the

same content behind it, or in a video where, for example, I bought my first electric bike, and you have someone who, well, that's probably not the best example. I don't know if any of you have a better example, but in any case, there's a real issue of intent, which is super important, and with very

few views, as you said, well, since the views that are there are from highly qualified people, it's not at all the views that Views are important in this kind of niche, especially when the commission is 120 bucks. Obviously, the more views you get, the better, but in reality, you can already make money with very few views. And that's

true, I remember very well when you got your first commissions, which came in quickly, you were a little blown away. You know, damn, it's crazy, really, because there's all this history of content creators who worked without affiliates, who monetized differently anyway, and who always needed those views to have a bit of a financial impact, whereas

ultimately, for the right keywords, it's doable without them, and on top of that, without showing your face . And that was also the little peculiarity, and we already understood it, by the way, because you already mentioned it in this podcast, but apparently you have several channels today, Johan. Yeah, exactly, and I have two where

I show my face. And one where I don't show my face right now. Okay. And do you have other channel projects or is that it for now? Yeah, yeah. Well, since I've managed to streamline my processes quite a bit and therefore save time and finally be able to create more content, uh, today

I was doing R&D to try and launch a channel in another niche in fully automated mode. So, from creating the script to filming, editing, thumbnails, and everything. So, for the voiceover, how would you do it? Well, for the voiceover, at first I used the basic voices from Eleven Labs, but they weren't convincing at all. So, I

made a clone of my voice, and uh, it works better, it's more natural. So, uh, OK. And with a voice clone, you still write. You're not the one explaining. I mean, you're... No, I'm not the one explaining. Like, you make your voice clone, Eleven Labs tells you to read a whole lengthy text to really get a feel for your

voice, and then, well, I generate the Paria script which throws it at my voice and boom, it sounds natural. And frankly, it sounds pretty much like what I do. You have the Mistral voices, the Mistral voice cloning tool which isn't bad either, by the way, and which is definitely worth trying in your R&D.

And it's Franck who says so, Franck who recommends Mistral, can you believe it? Yeah, it's crazy. Uh, just picking up on what you were saying because earlier, Arthur, when you said, uh, there's a bit of a world of difference between YouTubers, you know, it reminds me a bit of Amazon KDP when we were talking about it with Nico and Nico

said about the failed authors, you know, the authors who want to write these kinds of novels and who talk about everything, well, who talk about something a bit abstract and all that. There, It's the same as YouTubers trying to launch their careers, getting views on concepts and stuff like that, but it's hard to stand out. And

the so-called SEO version, which is kind of like Nico's approach on KDP, where you choose a theme and you, I don't know , create something really specific that people might search for, like a cookbook with 100 recipes you can make in a rice cooker. For you, it's a bit like that, where you actually create a

YouTube channel with very specific videos that will appeal to very specific people, and you can then promote your affiliate marketing to them and get 20 views and earn 240 bucks. Something that seems completely impossible from an outsider's perspective when you don't know the business, when you don't know affiliate marketing. Whereas today, for us, it's cool, it

's great, but it seems... well, you think, yeah, it's possible, you know. No, it's... Clear. Yeah, it's pretty amazing. Since I know you share your numbers, could you tell us, so people can get a sense of it, how long it took you to see your first results? How long did it take you to go from €

0 to €1000 per month, for example, which is already pretty impressive. And basically, how long have you been doing this and how much do you earn monthly? Or you can give ranges or specific figures, it's up to you. Yeah, sure. Well, anyway, on my Johanna Afi channel, I gave my exact figures as

I earned them, so there's no problem. So, when I started in mid-October last year, I made my first commission on my first channel in two weeks. It was a €20 commission, you know . It's not much. But it really shows the click that the method works, and you just have to keep at it until the end. And the first

€1000, I don't know exactly how many days it took me . I think it was around forty days. But I know that, well, in the first half of October when I started, I made €40. I only did two commissions. And by November, I was already at € 1000, a little over €1500 for the month of November.

And then from there, it just kept climbing. I was beating my record, I'm still beating my record a little more each month. And now, today, I'm at over €2000 and I'm well on my way to reaching €3000 per month with my channels. Okay. So in 6 to 8 months, roughly, because when we record, it's

June 2026, and so you... So, we're talking about November-December 2025, exactly. Yeah. Okay. Yeah. Actually, it's true that I had a pretty big rise right from the start because going straight to €1500 in the first month was something I wasn't expecting at all. You must have thought, "I'm making €1500 a month, plus in a year I'll be at 15 cases,

and that's not it." I thought, "This rocket is taking off! Let's go!" Ah, I admit it. And, uh, but now, yeah, the progression is much more reasonable, let 's say. Well, I'm working as hard as I can to make sure it continues . Are you currently dependent on the new content you release

to stabilize or increase your revenue, or do you really have this organic aspect that, in a way, fuels your visibility and therefore the results you get from affiliate marketing with your partners? I'm 100% committed to this organic approach because I know that even my first videos are still doing very well and they're still making money

. So it's true. In that case, maybe you're already aware of this, but it might help those listening. Be very careful because you're in the perfect scenario where you subconsciously start to believe that all of this is a given. And in reality, even though it's true that it's generally something that's taken for granted because it's

on YouTube and not on Google, where Google tends to come down on you more often, know that the three of us here—Anthony, Franck, and me—have made this kind of mistake countless times. It's the kind of mistake we see in the Wizard Academy with people who take things for granted, and so they lift

a little bit The foot where they're going to focus on something else because, well, anyway, this chain is already pretty much running, and then there, and in fact, you shouldn't, uh, you generally shouldn't let up, or at least always make sure you have consistency and don't, uh, ease up too much on what's

working. And that's valid for you, it's advice I'm giving you, but it's valid for everyone listening. It's quite natural, actually, this stage where, uh, especially when you have a bit of a meteoric rise and then it starts to stabilize a little, you say, "Okay, am I not hitting a kind of ceiling ?" Finally, you see, do I

really still have any interest in working myself to the bone on this thing rather than looking for something else ? It can be very tempting, but in reality, you mustn't give up. I do n't know what you guys think about that, yeah, it's for sure. Then you're not immune to a competitor even outside of the same

YouTube taste, you see. A guy who works harder might, in the long run, eat you alive , you know. Hm hm. You have that, you have, you're not immune to your video suddenly stopping being rich and in the end. By the way, this is a little aside from that, but I think when you have

videos that work well on a subject, it's cool to redo it every 6 months or a year, doing the same subject in the end. And I see that the big YouTubers are doing all of that . You take a Yomi Denzel and he must have made I don't know how many videos launching your first store or the A

to Z guide to e-commerce. Uh, I'm thinking of Herv with YouTube Business, you know, who regularly, well, or several times anyway, makes a video, I don't remember exactly, like how to reach 100,000 subscribers on his channel. And I think he has more. He has this same video several times because in the end when you have

a topic that works, well, it's just adapted a little more. You see, you remake the same video every 6 months, 1 year and in fact people are waiting for it and it is being rejected by the algorithm. And when you have winning videos, as we might say, a bit like the winning products of dropshippers, well, when

you have a winning video, I think it's cool to potentially recapitalize on it and be put back in the spotlight and redo, you see, to have several times a bit of the same video with sometimes maybe a slightly different angle, but oh well. So. Well, I can see that in my competitors' performance. Finally, even though on YouTube

I don't really call it competition, but indeed my video that works best in the long term, well they maybe make it three times a year even though the content itself doesn't change because it remains exactly the same thing but they make it three times a year and it works and that's it. No, that's it, that's crazy actually, I

think. But that's right, it allows you to sometimes, I think, have one that is placed in addition to something that few people take into consideration, but you have the fact of being positioned on YouTube, of ranking on YouTube, but you also have the fact that some videos can be positioned in Google search results. Hm

hm. And video blocks on Google are becoming more and more present, more and more visible, and uh, you have a lot of affiliates, or rather, you have a lot of topics where people can search for something, and an affiliate product can be a solution for them, and sometimes you'll reach the top 3 with your video, whereas

positioning yourself there with a website, for example, a real article on a website, well, that would be almost impossible. And with a YouTube channel that's big without being huge, but just that responds well to that query, and with a YouTube video that responds well, you can reach positions that would have cost you a lot to get through

SEO, and that's something not to be neglected, I think. Have you checked your channel to see if you have any where you rank well in SEO? Well, that's precisely what piqued my curiosity. I'll have to check the analytics. Well, I have some that are ranking well in SO, that's for sure in YouTube SEO because a lot of

my views come from YouTube search. But as for Google searches, I admit, I don't know. I'll take a look and let you know as soon as I have it. You even have now you even have shorts that can be placed and it's true that you also make shorts. By the way, do you have a

shorting strategy? Yeah, exactly. Yeah, I actually have a short SEO strategy to try because, well, I realized that shorts in SEO, uh, on YouTube, when you do a search, sometimes it happens that shorts pop up before any other format. And, uh, what I observed with one of my first videos, I said, "OK,

go ahead, I'll release my long video," and since I had zero subscribers and everything, I thought, well, go ahead, I'll also launch some short videos in parallel, especially to get out of the soundbox that Arthur often talks about, which is that, well, for YouTube to trust you, you have to accumulate certain metrics, especially

subscribers. And since it's easier to get subscribers by making short videos because YouTube easily promotes them, I thought, well, go ahead, I'll combine my long video with short videos. In fact, my short videos will serve as trailers for my long video. And I'm also going to capitalize on the fact that on YouTube,

there's a feature called " similar videos." That is, you can link a short video to a long video, and so with one tap, people will find themselves on the long video you've created. linked. So I release the trailer 5 at a time, one trailer per video, to give an example. I don't know if I ever

release a video about proteins that I'm promoting, well, the video would be—well, the short one—it would be about how 90% of the proteins you buy in stores are crap for such and such reason. If you want to know what to buy instead, watch my full video right here. And there, with my finger, I point to the spot where

people should click to redirect that traffic to my long video, well, to my long video. And actually, it works really well because on most of my videos, uh, I have between 14 and 20% of my views coming from my short videos. Hm. So that's clearly not negligible, including on—and here I'm not talking about the stats

of my short videos or anything—even on my best-performing video. Currently, I think I'm at 14 % of my views. It has over 8,000 views coming from my Short videos. So it's potentially quite powerful . Hey, and since you said your main video has 8,000 views, have you calculated how much it's earned you? Do you

have a tracker that lets you track how much a video earns you or not? Uh, well, in theory, yes, but I have the impression that Tracker is a bit broken because, in most cases, it can't trace the origin . Oh yeah. Uh, so I have the number of clicks on the link I put under this video, but I do

n't have the actual number of conversions. Okay. But if you had a wide range, do you think it earned you that much on its own? Maybe 1,000 or 2,000 bucks or more, something like that ? On a wide range, frankly, I think maybe 5,000 since the beginning because it's one of my... it's

one of my first videos. Okay, it's the one that performs best where I get the most clicks. So, how long did it take you to do that? Well, honestly, back then , I maybe didn't have that much control over the subject, so I took a little longer, but a day max. Not bad.

It's a far cry from the CPMs of traditional YouTubers. Oh yeah, definitely. Well, when I was doing Google Ads, I was in a good niche because crypto, anything that's funded, pays relatively well. I think I was maybe getting a little over €10 CPM or a little less . Uh, whereas now, I did the calculation

last time, I'm at over 300 RPM. Yeah, but that doesn't surprise me. On my YouTube channel. So, RPM, for those who don't know, means revenue per 1000, basically . So, how much is that for 1000 visitors, or rather, 1000 views on your How much did that video earn you? And it's true that the calculation isn't the

same here. The number isn't the same. That's what makes it a bit more satisfying. I don't know why I want to bring this up. But basically, I don't know if you've seen it. I'm seeing more and more content from YouTubers, even big YouTubers, talking about cars, talking about vertical cars. Have you ever seen this

affiliate program? Yeah. I wonder how much of a cryptic thing it was, uh, vertical cars. No, seriously? Oh yeah, back then . Well, maybe I'm wrong, but no, it's the thing to track, to see if your car is damaged and all that. Yeah. And I wonder how well it pays and all that, but since

I see a lot of guys making content, making short videos, doing things that aim to promote vertical cars, I figure it must be pretty cool. Uh, so we'll see. For those who want to try it, I don't realize, but I don't think I'm spoiling anything here by talking about this. So I thought I'd talk about it

. You know, I checked because Vertical was originally a crypto, right? Oh yeah, yeah. OK. Oh yeah, yeah, because I remember that project very well, I remember people who were working on it . So I don't know, in any case, the name Vertical was a crypto project, and I think the project was pretty much

the same. It was basically about being able to track things on cars all over Europe, I think at the beginning, or maybe all over the world. That's it, ultimately. Well, in that case, it might be the same, but so Vertical, the crypto is dead, but it's good if the project works well, that's the main thing.

Yeah, totally. Oh yeah. So, what did you talk about with your shorts, Johann? Uh, today, So, if you had to give a little recipe, let's say you're launching into a new market niche tomorrow, how do you find relevant content to leverage in that niche ? What are your instincts, you see, when you arrive in

your market and try to establish a presence as quickly as possible? So, how do you work? My strategy is, well, first, I identify my niche. I see what the competitors are doing in my niche, whether in France or abroad. When I say abroad, I mainly mean English-language content. With tools like One of 10, which you've often mentioned,

Arthur, it allows me to quickly identify the topics that are performing well for my competitors. So , I note all that down, I write down the whole list of topics I'll have to cover. Then, I create my YouTube channel, the logo and everything. Well, with GPT chat, it's done. In 2 minutes. I don't stress about the

name and all that. I do try to find a name where the domain name is also available, so I can potentially launch a website later, even if I don't always do it at the same time . Then, I find my affiliates. So either because I know the niche a bit and therefore know

which product is affiliated with which product, or simply, well, I watch my competitors' videos, I look at their affiliate links and I apply. And then, well, I get to work, I post my long-form videos with a strategy of at least one long video per week. Uh, two in the best- case scenario. Uh, it's true that on

my last YouTube channel, since I did n't manage to get affiliates right away because all the partners asked me to post content first, I started with a slow pace, so to speak, of one video per week. That way, it allowed me to apply and then once I have affiliate marketing, so I can

work hard and post two videos a week. But it kind of pisses me off to post content that's basically meaningless . And every time I post a video, I get the transcript of my video with a tool like Riverside. So I drag my video into Riverside, it gives me the transcript, I give it to GPT, and I tell it,

"Give me 5 scripts, between 5 and 7 short scripts, that are designed to highlight and make people want to watch my longer video." And then, I record my shorts, I post them, I post one a day, and then repeat the following week: one video, seven shorts, one video, seven shorts, and so on."

Okay, great. I think you mentioned this a little bit at the beginning, but you've created a whole system that allows you to speed up your content creation, especially the editing. You also mentioned it yourself, you're a developer, and I know you use CloudCode daily. What can you tell us about it ? What did you

implement that allowed you to speed things up? Well, what allowed me to speed things up... Well, what you need to know is that at the beginning, when I started this in October, I was doing absolutely everything by hand, whether it was writing the script, finding competitor videos, editing, absolutely everything. Uh, even the

thumbnail, I... I was doing it by hand, even though I'm not a graphic designer, but I do dabble a bit in Photoshop. So now, since I'd already written quite a few scripts by hand, I was able to train my AI, the GPT chat, to write scripts that match my style with phrasing closer to my natural spoken speech

. I still have to go over them , which is a bit of a pain because they're not perfect, but it saves me a ton of time. Then, in terms of editing, where I save a huge amount of time is since I started using a skill called Hyper Frames on Cloud Code. It's a skill that

Agen provides. It's free, and it handles all the motion design. For those who don't know, it's about animating text, making things move... Graphics, objects, and so on. That's incredibly powerful because I know that in many of my niches, I'll have explainer videos, and for that, it's just amazing to have a visual to

rely on when giving an explanation. Before, when I did it manually, it was already ugly, and on top of that, it took me a huge amount of time. It was a real ordeal. Whereas now, it gives me the entire timeline live. I let my Cloud Code work, and I can already work on another video. And I

also ask it to integrate images from Pixels, which is a free, royalty-free image library, and you can get API keys for free by creating an account. So that's also very powerful. However, it's not a turnkey solution where I ask Cloud Code to do the editing, the video is ready, and I post it

directly. In fact, it will create an XML file that will list and which will basically create my entire timeline. And I put this XML file into my editing software. Everything is already pre-positioned, ready to go, and I can just move things around if they're not perfectly aligned, delete them, add them, add transitions, music, and so on. That alone saves me

a ton of time. To give you a rough idea, when I started doing everything manually, I only had enough bandwidth to make two videos a week. Now, I can make one or two a day, depending on the format. Oh yeah, OK. And by automating the thumbnail with the new GPT cat model, it makes things look

incredibly clean. That also saves me a ton of time. Before, for a terrible render, it would take me 45 minutes, whereas now, for a professional render, it barely takes me 3 minutes . I have a quick question about Hyper Frame. So, yeah, this skill is awesome, it's great that you're talking about it. Um, it's a

free skill that was implemented by [unclear], as you said. My only criticism, or at least the question I have when you say you use it, is to what extent— and I haven't really tested this—can you customize the motion design? For example, there was a color code or something. Every time I tried to do something with

Hyper Frame, it was cool, but everything looks the same, I feel. And so I'm a little worried that between Johan creating content and me creating mine, we'll end up with pretty much the same animations. Well, it's better than nothing, right? But is there a way to customize it, to say, "I'd like you to do something

in this style," and so on, or not too much? I know that since... I have different channels in different niches with completely unrelated art styles. Each time, I told him, "Well , here's a channel that talks about this niche, so give me several art style proposals." Then he creates an HTML file that

I open in my browser, and I can see different examples. I tell him, "Okay, I want this style for this channel, this style for that channel," and so on. However, it's true that I didn't go beyond this initial customization, so all the graphics might look a bit similar . All the animations will

be somewhat in the same style, and I don't know how far we can fine-tune it and make it truly unique. In my case, I don't really care, at least not for now, but there you have it. Okay. My question is, could you put yourself in the shoes of a beginner listening to us?

Yeah. Uh, and who says to themselves, "OK, Johan has convinced me, I want to give it a try." Uh, me for example, I'm passionate about, well, I don't know, AI, you know. I love testing new tools. There are, uh, the airlocks, the things that come out, and then maybe in the future we'll

talk about robots, things. Anyway, I don't know , it's uh, I love all of this. I want to talk about this. How do I get started, how do I make a name for myself, how do I stand out a little bit, and how do I manage to find topics at some point, you

know? Am I going to get stuck for a while thinking, "Well, I don't know what to talk about." You know, a bit like the writer's block you might experience as a YouTuber, saying "OK, I know I have to make my video of the week, but what do I do?" You see? Well , I admit that happened to me quite a bit

at the beginning too, well at the beginning when I had already exhausted the whole list I had initially made for myself on my niche. But the reality is that you just have to go and see what the competitors are doing. I admit I'm not too bored. I'm looking at what's being done elsewhere. OK, this video

worked. Well, go ahead, I'll do exactly the same thing. I'm still trying to see if I can add value. You see, watching the guy's video, I thought to myself, "Damn, that's stupid, he didn't talk about that, but I, as a viewer, am wondering about it ." You see? or simply go and look in the

comments at people who tell him "Ah well you're talking nonsense. Ah it's a shame you didn't talk about that" or who ask him questions, you see. So you take note of all this or you arrange for someone to do it for you and you're going to make sure to address all these points in this video just to do

a little bit better than the competitor, you know. And yeah, really no need to overthink it. Not necessarily trying to be super original or anything. Look at what works elsewhere and apply it. Yeah. Didn't you try to find topics that haven't been seen anywhere else? Honestly, no. Actually, I'm the one who absolutely wants to innovate, him.

We had the same discussion in a podcast yesterday or today, I can't remember . Well, actually, I was trying to do that when I had my crypto games channel, even if only in the editing. I was trying to have an original edit on my first videos that stood out from the competition and

all that. In fact, it was taking me a huge amount of time and I realized that even when I stopped doing that editing and just did fast cam, fast cam video worked just as well, because in fact, as long as the value is there, people will be there. And then, uh, regarding the topic, maybe it's

the niches I'm in that don't leave enough room for innovation, you know. Well, because it's all pretty structured , conventional stuff and all that. Perhaps on Après, in itself, I agree with you. I don't innovate at all in any of my projects, I innovate. I'm just copying the competition. So OK, I consider that

recreating the wheel is of little interest. Unless every now and then you find an angle that has never been seen, you know, you find a concept, something that has never been seen and you think well that could be stylish, you test it. If it works, it works; if it doesn't, too bad, you

'll have tried. But from my point of view, to go a little further, uh, you have to find the right cross between potentially something that will innovate but which should also, in my opinion, if possible simplify and allow you to make even more content even more easily. H you see, that's what I think is ideal

and often it involves a format that's perhaps a bit like an interview or something like that without dreaming, I think for example there would be things to do on that side in your case. It's true. Yeah, that's true. Perhaps you could innovate more in terms of format without it taking you more time. Indeed, for me that is

extremely important because two videos per week in a format that does not innovate at all are better than one video every two weeks in a more innovative format. Yeah. Because you're not sure it will actually work, you know? And the other point which is both very common and dangerous in many cases I

find for people who are starting out at least on YouTube, is performance on YouTube or elsewhere, it's perfectionism. I say "in many cases" because I think that in some cases, he is still rewarded. We have an example around us of a friend who, uh, has always been a little bit crazy, uh, to put it kindly, and who

does things very well to such an extent that, in my opinion, he has become a bit withdrawn, but that's been the case for many years now. No matter what he does, in ultra-structured processes, he spends a crazy amount of time to really have content of very high quality. So in the end, well, he has a great

audience on a topic that was very complex at first glance, and he really rose quickly, and once again, he's one of those people. No matter what they do, you know that overall they won't go into the wall. However, be aware of the time it requires from him. He's now at a stage where he's operating at full capacity

and just going away for 3 days for the weekend becomes complicated for him because he falls behind on his entire supply chain. Finally, that's it, so for me, frankly, in most cases it's a bad idea, and I think you're a good example because the goal is to produce quality content without, uh, being in the middle of

forcing it. It's number 80. Yeah. Yeah, exactly. And it's true that actually, saying all this stuff , it pisses me off because every time I think of counterexamples, you know, where we say "Yeah, you shouldn't be too much of a perfectionist about the editing, you shouldn't try to innovate or whatever." And then I think of YouTubers like Ego,

like The Great Review, who make mega perfectionist videos with impeccable storytelling and all, but in fact there is a huge survivor bias on YouTube. And in fact, for every chain like that, there are millions that have failed trying to do the same thing, just as perfectly and all. And so, in fact, it's really a

game of volume, at least at the beginning, so you might as well do as much volume as possible and take what works, and maybe later, if you ever have a channel that starts to take off, then you can try to gradually improve your content and have something more and more polished . Ultimately, it's about ego, and if we're

only talking about money here, who would gain more by making slightly lower quality videos but producing much more, and instead of making one video from time to time that makes millions, having several that get hundreds of thousands of views. I think we're using the exact wrong example for the simple reason that he's an artist. That's

really the... that's the true artist. The guy is driven by his passion; he had a stage where he made some crazy videos that he deleted from his channel because they weren't good enough, uh, how can I say it? He wasn't proud enough of them, not good enough, his eyes, so I really think you're taking

the ultra-extreme case. I think we're going to take a guy like Hard Disk who has succeeded precisely because he combines storytelling with personal branding because he is somewhat omnipresent in the stories he tells. So he manages to be there, he is present in his filming and it's not just a voice that embodies the content. From one point on, uh,

he has the strength of production, he has processes, so he knows his system works, and so a guy like that, for example, is a good entrepreneur passionate about stadiums, YouTube, and so on, he's not at all into the artistic side, and he exploits this type of format in the right way without reinventing the wheel

from A to Z. To answer you, Johann, I think we can mix the two, and I think both are very effective, and I think a hard disk, uh, typically wouldn't necessarily have more interest, even financially speaking, in doing a different format because his format is controlled, it's mastered, it's processed, and I'm not sure it has

a big impact today on the content that he's going to produce on his YouTube channel. So actually from my point of view it really makes sense and it's kind of the direction we're going to try to take with the Wizards and see where it leads us. We iterate, we test things. Today, we have a podcast that

works well with a long format that does n't get a lot of views because it's very niche, but we're trying to stay in our niche: money, website publishing, YouTube affiliation, so to speak, to stay focused on a specific sector of activity. Alongside that, we have Wizards, a channel where we will make very specific tutorials on

all subjects, our favorite subjects. And there, we tested a slightly different format with a storytelling video, a bit like a hard drive, a bit like an ego. So, we have to say it quickly, because we're still far from being at the level of those guys. Well, anyway, we tried it out a little bit

and we liked the experiment . So, rather than keeping this format on the Ne Wizard channel, we're going to create a channel dedicated to this thing and therefore to storytelling. But likewise, the idea is not at all that it pollutes our uh in our in that it adds to us there, the idea is to take

a full-time editor who will be able to manage all the content of that channel. So, when I say full time, it means with a fairly important mission that will manage maybe two pieces of content per month or one piece of content per month, we'll see how we manage it. And maybe someone who will take care of the scripts. And

our role in this case will just be to come and read the script with the intonation, to do the voice over, we send all that and then the team manages everything. We have the miniaturist, the thingamajig, and we have the content that can be planned with very little time invested on our part. However, these

videos are relatively expensive. We're looking at around €1500 per video for a storytelling video like this, even at our level. A guy like Micod, a small video from Micod costs 10,000 bucks. A standard video costs 100,000. So in fact, it all comes down to what level of production resources you're willing to invest, how much

money you're prepared to spend, and so on. Well, obviously on a storytelling channel like this, the monetization won't be the same. But that doesn't mean it's not viable. For me, it's extremely viable and it's, well, at least potentially so, we'll have the opportunity to verify it, but on the other hand, it's very different.

That's because in this case, uh, every piece of content has to be sponsored. You also monetize yourself with views on long formats with a lot of views, with a lot of watch time. So, with advertising, sorry, you monetize with advertising and it's OK to have that monetization on top of it . And in addition to that, we can

imagine a world where if you deal with business topics as will be the case for us tomorrow, why not plan for uh magnet lines that will allow us to bring a slightly wider audience into our ecosystem, into our sales funnels and why not imagine selling tomorrow to these people whether it be our

tools, our SAS, our monetization methods, our training the Wizards Academy to see and why not precisely we were talking about SAS with the Wizards, we have Wise Wand, not our SEO writing SAS . Well, tomorrow we might make a great video that's going to be a hit about a story related to, uh, I don't know,

writing, AI. Anyway, I don't know what kind of relevant story we could come up with on this with a whole storytelling aspect and something that incorporates our brand into the story or at least just places it at a moment that does product placement to an audience that may be consumers of our tool.

And in fact, a video that instead of getting the 3500 to 6000 views of a podcast could potentially get 100, 15000 views if we do it right. Well, it's not the same impact either, it's not the same way of learning things. So I'm rambling a bit, but all this to say that this doesn't make

the thing less viable from my point of view, it's just a different way of monetizing and I think that when it's well-oiled and you have the right processes and you work with the right people, it can be very straightforward, very cool and without you, apart from the money you're going to invest in all this,

it's not going to be too complicated to implement anyway. So, we agree that it's a viable strategy to focus on quality like that once you already have a machine running, like a beginner, well, you still have it without having to put down your less high- quality content in terms of form. Ultimately, they must remain of high quality no matter what

. But in terms of form, you see the Wizards channel, we don't give a damn . We want to talk to people who are, uh, a bit connected and so on. Uh, make them blink the screen every 3 seconds, make them do crazy montages. Frankly, to reach 2000 more people who are not necessarily in

our target audience, we don't care. So, it does n't have the same impact depending on what you want to do. I think you have a bit of a Vanity Matrix side too, having, you know, a stylish TV story channel that you can easily show to family or friends, saying, "Look, I have lots of

subscribers and the videos are stylish too." Whereas someone who watches our podcast today or who watches the Wizards channel on affiliate marketing tutorials couldn't care less . And well, I know that my loved ones or not watch my content, it doesn't really bother me, but I think there are people who like to show what

they do too, which is understandable. Diflex. Yeah, exactly. Uh Anto, do you have a question? Yeah, I just wanted to know if you think it's possible to increase the pace. That doesn't make sense. Like posting three videos a week, you know. Yeah, I think that makes perfect sense . Honestly, if I could, well, I've decided to

diversify, to launch into several niches and all that, you know. But if I could make a video a day on my number 1 channel, you know, I would. OK. And do you think it could cannibalize other videos? Do you think that, basically, if you made one video a day, they would all have

the same potential as if they were published once a week, you know, independently, and you'd think, "OK, this video has the potential to get 2000 views. You post it once a week, and it gets its 2000 views as you planned." Do you think that by sending one a day, well, that video that could have gotten

2000 views will actually only get 1500, you know? Or do you think that the algorithm, whatever the case, pushes things, and if the video deserved to get 2000 views, it would have gotten 2000 views, and so on? So, initially, yeah, I tended to think, "OK, I shouldn't upload my videos too close together," for

fear that a video would n't be promoted to its full potential. There are already some Another one comes out, so that one 's less popular and all that. But actually, from experience, I've seen that's not the case, and I really see my video releases as lottery tickets. You see, they're independent. Each time,

you imagine it independently, and each time you say, "Yeah, lottery ticket, I admit, that's a good idea," it's like putting another coin in the machine, it can make you win. Exactly. And the more you play, the more chances you have to win, you see. So now I really see YouTube as a volume game,

trying to have a satisfactory level of quality on each video to get conversions, you know. Trying to create interest through scripting and so on, making sure people stay for as long as possible to give YouTube good analytics so they promote my video. Trying to make the right calls to action at the right time. So that

people use my link in the description and so on. Uh, that's the whole aspect I think is important to optimize. But once I've reached a sufficient level of quality for people to buy, well, I'm not necessarily going to try to do more, you know? Well, in terms of quality, but I'm going to try to do

more in terms of quantity. What's a good script? For me, a good script is one where, in the first few seconds, the user, well, the viewer, and again, I'm talking about someone who wants to do affiliate marketing and make money through affiliate marketing, not someone who wants to make artistic videos. Yeah. Yeah. Well, anyway, we're not

talking about that anymore. Yeah. It's more about what's a good script in this case, I should clarify. Yes, in what we're doing, which is a video made to convert people to a link that's in the description for Affiliate marketing, or maybe product information or something else, you know? But anyway, to monetize directly like that...

Yeah. Well, so in the hook, in the first few seconds, you have to immediately tell the user what pain point you're going to address and how you're going to solve it. Uh, and then the little call to action for subscribing, liking, and so on, and then unpack and elaborate on the whole solution and how it's going to make the

user's life easier, better, or whatever, and regularly tell them that if you have a promo code, they can use it to pay less for the service or product, and so on. Uh, but really, for me, it's these two parts. The first is the hook. The user needs to know right away what need you're going to address, how, and

then elaborate on the solution. Little techniques to keep people hooked on the video. Uh, we know that, You see, there are a lot of people whose brains are a bit fried these days. So if you make a 10-minute video, how do you keep most people from losing interest by the third minute? Well, I admit I

maybe don't do this enough, but adding little... what we call open loops. So, I mean, it's true that I do it regularly. I say, "I don't know, I'll have to find a way to do this." Look, I'll do an open loop at the end of this podcast. Johan reveals a method for earning over €10,000 a month with his

YouTube channel. But that's for the end. There you go. Typically. Well, you won't get it unfortunately, but... Oh no, don't tell anyone. We're doing an open loop that never closes, that will close in 32 episodes. There you go, that's it. But yeah, when you're addressing a topic, you make a little digression related to it. The topic is there to say, "Oh,

by the way, there's a way to save a lot of money on this product." But I'll tell you about that in a moment. First, I'll explain this, this, and this. So people keep that in mind and they stay. And once you close the magnifying glass, you open a new one. And the idea

is to have micro-hooks each time that keep the user engaged until the end. The thing is, the few times I've written scripts, basically, I would write my entire script and then I would place myself every x paragraph h and think, "How can I integrate an open loop here for something that comes later?" And in fact,

for all the scripts I've written, I've done it, you see, for the script, well, for example, Medville, which we posted, when the person who wrote the script showed us the draft. So, I reread the whole script and thought, how can I integrate a 1-2-3 open loop into this, you know? And I added some suggestions, some of which were

added to the script, that open this up for you, making you think, "OK, for example, I think it was me who suggested that what he was doing could land him in prison, and we'd see that a little later in the video." So, people think, "Oh yeah, OK, something crazy happens at one point, I have to

watch." And actually, as we progress, at the point where we talk about prison, I think there was, or just before, another open loop that opened up, so you learn that OK, maybe this is going to happen, but you still want to know what happens next because there's something else waiting for you . And I I think that's

one of the most powerful things about content creation, whether it's short-form content or longer formats, because even in short-form content, some people use mini-hooks in one- to two-minute segments, and you're still forced to. Yeah, honestly, yeah, there are... well, I know it's very common, anyway, because on top of that, you already have to

say everything in a condensed way, and except that in short-form content, two minutes is a very long time for people, so you have to manage to hold their attention for two minutes, and that's pretty crazy. And the rare cases where you have open loops, it's rare that you have them, it's precisely in podcasts that we're currently working on,

because people who listen to podcasts generally don't really need that dopamine hit to stay until the end. It's a very specific format where you know you're listening to people talk; you're usually in the car, running, doing something. So there you have it. For me, open loops are a great thing, but they're not at all

ideal in the case of affiliate videos. The most important thing, in my opinion, is to make sure you have a really effective hook. That's crucial, and the better your hook, the more impact it can have on what follows. That's the power of the hook; it does so much . Obviously, your title is the

same. You can have a great video, but if the title isn't good, you completely ruin the video's potential. And of course, the thumbnail goes with everything. Those are the three key points. And if I had to add a fourth point, it would be to include a call to action in the first third of the video,

outside of the hook, ideally asking people to subscribe. Why ? Well, in an affiliate video, not necessarily because... It's not your priority to get people to subscribe to your channel. There are channels, in fact, those top 5 or top 10 channels, where you don't really care about people subscribing . So you're not

necessarily going to do it. However, if you want the message of a video to reach as many people as possible, and therefore perform better and get as many views as possible, it's really important to add that verbal call to action that asks people to subscribe to your YouTube channel, or at least to consider it. Because there's

a huge difference between a video that generates subscriptions based on performance, a video that generates fewer subscriptions, and a video that generates an abnormally high number of subscriptions. A good video is considered a good video by YouTube and will generate at least 80% more traction than the rest. So, for the majority, especially for

storytelling videos, open loops, It's super important, but I think in the case of affiliate marketing, it's not really the main focus. For me, the focus is on these four things, which are super important, and of course, the call to action to your affiliate links. That's true. It's true that I forgot to mention, but I

mainly use open loops in my affiliate videos where I either showcase several different products or highlight upsells, and so I obviously have to make sure the viewer stays until the last thing I have to sell to try and sell as much as possible. Hm. OK. It's still quite simple to implement with an open loop because when you've

scripted it, it's just two sentences here and there. You just look at what I'm saying in three paragraphs and say, well, just write a catchy sentence about it. That's it. It takes 20 seconds, and that's a plus that shouldn't be overlooked, I think. Since we were talking about thumbnails, what makes a good thumbnail with

Lia these days? Uh, well, you mean, how do you make one, or what does it look like? Because right now I see so many awful thumbnails, yeah, with people who, uh, I always laugh about it, but people put themselves in tiny little corners of the thumbnail. Uh, there are so many ugly things, and what

I hate the most is AI-generated thumbnails where your face does n't look like you. Oh yeah. So how do you avoid that kind of problem, how do you get something that looks good without going overboard ? You know? Are there, in the end, the really simple thumbnails like you sometimes see with a black background, the person's face,

white text with a word highlighted in... Red, isn't that enough, for example, simple and effective? Well, I know that for a while, well, actually, my very first thumbnail on my channel with over 8,000 subscribers, it did well even though the thumbnail was awful. It 's still online, you can go see it. Uh, so, uh, Johan GG Je crypto,

and it did work, but that's also because I arrived in a niche where there was more demand than supply, and so I was also targeting search intent. Well, my video was about Ax Infinity, what is it? And so, when there was hype, people inevitably stumbled upon it, and regardless of the thumbnail's quality,

people were going to click. You see, in more competitive niches, I don't think you can show up with really terrible thumbnails. Or else the thumbnail text and the title text have to be absolutely insane . The person has to think, "I absolutely have to know what this is about." "There's something inside this video."

Uh, after today with Li, well, with me, I'm using Chat GPT Image 2, and frankly, their new model does some really good stuff. So, it's true that when I talked about it with Arthur at the very beginning, I was lucky because the very first thumbnail I generated with Chat GPT Image... Uh, I think I understand why.

Why, I'll tell you right after this. FR, you can click on the two links I put in the chat there from the podcast and just rate it visually out of 10. And anyway, for everyone listening, we'll give you, if you want to go check it out, rate the latest thumbnail from Johan Afi's YouTube channel visually out of 10. So, this is the first

link. Yeah, objectively, you don't have to rate it highly. It's just to get your opinions. The thing about the cloud coding course from the Wizard Academy. What would you rate that out of 10? Well, I... I'd give it, uh, 8.5 or 9. I'd give it a 10. Well, yeah. Yes. Okay, 9. Yeah.

Something to do, you know? No, no, but basically, for the subject, uh, I'd give it a 10. You see, it's eye-catching, it's visual, it's well-written in big print because I don't like things that aren't written properly when they're written really small. Yeah, yeah. OK. And the second link, so for those who want to check it out at home, it's the

Wizards podcast excerpt. What would you rate it out of 10? It's a bit more AI-driven, but for me it's just as good, like an 8. Yeah, me, a little less good than the other one, but yes, a good one, let's say a 7.5 or 8. Maybe the color scheme, maybe the colors are less flashy and less eye-catching

. Maybe it's slightly less eye-catching, but apart from that, it's stylish. Same here. Yeah, that's all. Just so you know, to give my opinion, Johann's thumbnail on his Johan Affi channel is generated by Ria. It's one of the coolest thumbnails I've seen this year with my face on it, and I, well, I suspected I didn't know

what to think, but when I saw it, I was like, "What's with this?" And I went to talk to Johan about it, and he said, "Yeah, well, look, it's a promp on the chat, I farted." I was like, " What kind of sorcery is this?" So, to explain, because you showed me what

you originally gave him, and you gave him a thumbnail that was actually made here by one of our miniaturists—that's what we do, you know, one of our miniatures, the Wizards. And for anyone who's interested, I'll give you the video so you can go see it. And this is the thumbnail. The Claude Code video changed my life, and I'm not a

developer. Actually, if you look at Johann, it was after that I thought, "OK, that's why, I think." But on that thumbnail you gave him as an introduction, there's my face, which is what interested you in what you gave him. But there's also Claude's logo, which he reused in yours. There's also the little robot, which he reused

in yours. And in fact, he reused some elements, but better. Well, better, we have our own little style, the channel's style, and so on. But actually, that explains in a way why, at least in part, that thumbnail was so stylish. And we agree, this thumbnail is much more stylish than the thumbnails we get for the stuff I

do with ads, but you could do the same with thumbnails. You ask who extracts all your videos, all of them. The photos are in Gisson format and in the end you have all your models for your next ones. That's what I do for ads. You send the photo to TGPT, you tell him

"Make me a Gisson of this photo" and he 'll make you, well, in his own language , he'll make your miniature, you know . Roughly speaking." So if you put together a collection of photos like that, in the end you almost have your art direction, you see, you send all your Jisson and he

can give you the same types of things every time. So basically, you send him all the miniatures you like and you tell him, "Make me a Gisson of this," and you make a back of each miniature. Yeah. There you go. You have a Gisson with all the stuff, and you'll see, afterwards you always get the same prints because

he'll talk about it in his own way, he'll do the formats, the stuff, he'll always put it more or less in the same place and everything. You'll see, it's neat. And to answer you, Franck, regarding the "It has to look the same" aspect, I've noticed that it becomes complicated if he has several

characters to manage. I don't know if you've ever had the chance to check that out on your end, Johann. Uh, that means that what I did on the... The thing is, I made sure that each time they chose one of the three of us, and that was the main character for the Ridau miniature. And we were never all three on it

because originally I wanted to put all three of us on it. It's awful. He really can't manage the facial similarities. He gets overwhelmed when there are too many faces to handle. So there you go. But when you only have one person and you tell him, "I'm okay with it being similar," but you can change the...

well, the... I don't remember how you said it, Johan. The background, the expression, the background, the stuff, you know, the pose and everything, but that's how we do it. Yeah. Okay. Interesting. Even today, the worst miniatures that Chat GPT gives me are better than the best miniatures I used to make by hand.

So it's still worth using tools like... That. Yeah. Well, in any case, it'll give good results. I think the, uh, world of Canva thumbnails, like we all did, is probably kind of coming to an end . Hm hm. Lia does better. Much, much better, actually. Yeah, it's amazing. Uh, I had a point I wanted to

discuss with you, with the people listening, it's what we call in the context of SEO on Google, SERP domination. So, when we build a site on a topic that's really profitable for us, well, launching 3, 4, 5, 6, 7 more in order to dominate a single theme and, in a way, make our

potential competitors believe that the theme is already saturated by several competitors at once. Uh, and in fact, the reality—and this is something we saw with you again, Johan, but it's something we can generally see—is that... Especially when they're starting out, don't jump into certain niches, particularly on YouTube. It's too saturated, too mainstream, but

the advantage of YouTube is that if you do the job well and provide real value in the content of your videos, there's room for everyone. Obviously, you're not going to become the leading expert on your topic overnight, but you'll get some views, you'll earn some commissions, you'll exist, you'll be able to exist in

your own way, whereas it's much more complicated on Google. And I think it's worth remembering, but if you ever feel like you've struck gold, if—and this applies to you—you feel like you're in a niche, a cash cow, or a YouTube channel that easily earns you commissions , don't hesitate to duplicate your YouTube channel. Of course, if

you already have a YouTube channel where you Show me what I'll do: on the next channel, I won't show myself, and ideally, I'll modify my voice with Eleven Labs. Maybe then I'll make another channel with an avatar, or maybe just another channel with yet another voice, with a different approach, and I'll redo my

videos and my content. This way, you have several advantages. The first advantage is that you'll flood your own market, in a way. And I think you'll discourage a lot of people from entering that same market, people who are already saturated. Another advantage is that it's a good way to scale horizontally because you'll

duplicate what works for you, and it's like you're becoming your own competitor, but if you're the competitor, that's great. Another advantage is that tomorrow you'll have more negotiating power with your partners. This is important if you dominate the niche you've started to position yourself in. And I'm taking this opportunity to mention it here because I did

n't talk about it in this podcast, but it's a point that tends to be overlooked by affiliates on French-speaking YouTube. It's great to have good commissions, it's great to work with partners, but there comes a point where you have to ask for more. In other words, there comes a point where it's more normal

that, just because you're well- commissioned, you have partners who will essentially rely on you for free in exchange for affiliate marketing to promote your products. If you truly have an impact with a partner, ask to be paid for the video in addition to the affiliate commission, to create mixed deals. Put them in competition. It's important to have

good relationships with your partners, but never rely too heavily on a single partner. Diversify as much as possible, seek to build different partnerships with competing players. Basically, the relationship shouldn't be taken for granted by the partner; they need to have reasons to value your time, energy, and the work you do on your YouTube channel.

All of that has value, and in some cases, much more than many people realize. At what point on YouTube do you consider yourself in a strong position to request a deal renegotiation or additional sponsorships beyond affiliate marketing? Franck, what do you think about that? Anytime, really. For me, there's no such thing as... well, as long as

you're sending traffic, qualified traffic, and it's generating leads, you'll have the partner talk to you every six months, every year, about what you bring in. You say, "Is there a way to review my marketing a bit? I 'm sending traffic, it converts well, it looks good, I often talk about you." Well , I don't know, I have... You need to

scale, you know. Me, well, I'm very direct, I need to scale, I need more money, otherwise I ca n't scale. I ca n't promote you more. Okay, I've often operated like that. I've often been a bit cheeky. And then, I know I've learned, for example, that some competitors do it even better than me, you know,

and are even more aggressive, and it works . At worst, they tell you no, at worst you ask three times, they tell you no three times. After a while, you either think, "Well, I'm going to look elsewhere." And then, when you say you're going to look elsewhere, that's often when they catch up with you, saying, "No, it's okay, don't

worry, we can match a competitor's offer." There were times when I'd go see the competitor, I'd say, "Look, I'm really promoting this person." Or... It's more like, uh, it's more like, they come to me , they offer me a deal, I go see my current partner who I'm getting along well with. I say, "Listen, there are some

people I don't know, I don't know if they 'll convert well or not, but in any case, they're offering me a lot more in affiliate marketing. Can you match that? Can we do something? Well, otherwise, I'll test it with them for a month, but potentially at some point I'll cut you off if it works

better with the others." And there were partners I got along with very well and had very good relationships with. But there comes a point where business is business, and that's life. And it's a mistake I made in the past too when we started in affiliate marketing, where I had formed a very special bond with a partner, and

so on. At least, that's the impression I had. Uh, and so , you want to, you You see, a bit naively, you trust him, and it's a good relationship like that until the day the network, the person, the manager, suddenly disappears, and you never hear from them again. It's really just business. So you have to

avoid falling into that trap. And there's also a point that goes in this direction and is extremely underestimated for YouTube affiliates. For example, what could be an example? Let's say you have a YouTube channel—I don't think it's a very good niche, but you never know—that does keyboard reviews, so you have mechanical keyboards,

gaming keyboards, and so on. Assuming that tomorrow you become the leader in this niche, or at least you exist within it, keyboard brands contact you. Oh, Johan, great. Okay, we Johan sent you a keyboard . So that's what's called gifting. You can do what you want with it, you didn't promise anything, but

you still received your keyboard. Maybe you could do a review, like, "My opinion on this keyboard." "Thanks to the brand for sending it to me," blah blah blah, and you'll get an affiliate commission on the keyboards you sell. My first instinct here is that it's important to quickly realize that a gift shouldn't be enough to create content.

Oh yeah, you have to say, "OK, cool, but now I'm going to send you an invoice, here are my rates." Well, you don't say it like that, but the idea is to be able to send a media kit, here are my rates, here's my ecosystem. Today, I have a channel, and assuming you have several

channels, for example, on the same topic, I'm going to make a video on channel A, channel B, channel C, plus I have a website, and I'll go there. Come on. It's super important that typically, if you have reviews of mechanical keyboards, you create a page on your website about the best mechanical keyboards, the top 10 best

mechanical keyboards in 2026. And in this case, well, again, keyboards, I'm not sure it's a very relevant niche for this, but there are certain topics where I can say that people are willing to pay a lot for a page, and often, these are account managers who don't really know anything, who aren't aware of whether your page

actually generates traffic or not. But in fact, since it's part of your package and you come in, you say, "Hey, well, I'm into keyboards, here, I have my channel A, I have my thing, so the guy who's super invested in keyboards, you know, really the keyboard boss." And in addition to that, I have my website where I do

reviews and in the package I'm going to sell you for 5000 bucks, you get a video on channel A, B and C. You get me to put you in the top 3 on my comparison of the best mechanical keyboards and in addition to that, I do a review. I am writing an article dedicated to your keyboard, including a

real test article and so on, which will also be available on my website specializing in keyboards. Ah, you want to be in the top 1? However, for the top 1, it will be charged and it's an extra €2500 every 6 months. So. And in fact, it's this kind of package that will transform a standard YouTube affiliate into

an affiliate who, with the same resources, has a few extra types and a few extra pieces of information. There will be two radically different types of results , but you have to get SL rage, you have to get that leverage from your partners while remaining healthy. But it's business, you know. You see,

they are happy to work with you to promote their products through your content. Well, you're happy to be able to do it to the best of your ability. during the wizard event. I actually spoke with someone who is also on YouTube and at the beginning he was receiving products for free. So he was making free videos, basically, just

because he was receiving the product. He thought it was really cool and all, except that in fact, he realized that after a while, well, he had three different copies of the same product at home and he didn't really care anymore about receiving products for free. And so , he had to make it

clear to the partners that, well , now they had to pay. There were some who were quite reluctant to do it, but well, they refused to make the video anyway. Well, the thing is that today it's one of the most widespread acquisition methods. You see, Franck introduced us this year to the Master podcast, an

e-commerce podcast that talks a lot about acquisition ads and acquisition techniques in general, and I discovered something called gifting which is ultra-refined full process and it consists of this. You identify micro-influencers in each niche you're trying to position yourself in, and you send them gifts, you send them your stuff, hoping they'll do something for you

. So, sometimes it's framed by a small contract, a small deal, small additional payments indeed, but it's a real business for all these brands. And the fact of going through micro-influencers, often on certain topics, well, people are not at all educated about these business issues and in fact will accept, we will be there as is and that is

understandable. You see, we're talking about keyboards, but there are certain things, they send you things worth 800 bucks, 1000 bucks, and you say "Ah, that's great, I..." And so yes, it's cool, but uh, but actually, if they do it, it's because it has crazy value for them too. So it's worth digging a little deeper.

Go ahead, go ahead. So, if you have something, well, who? Me ? Yeah. No, no, go ahead. I thought you meant something . Oh no, not at all. Me, me, I've covered everything on my topic of YouTube's Serp Domination, which I invite you to explore further. But wait, because in this case, I wanted to add something related

to that. It's true that we were talking about lots of things and we had moved away from the Ser domination. Um, I think there are quite a few people who are beginners and who call themselves beginners, or not beginners for that matter, who say to themselves, "There's already someone in this niche, so

for example, there's no point in me going there ." Uh, you for example Johan, your main channel, you arrived in a niche where there are already big players. Yeah. And we know that we suspected, for example, that he was going to have money, but not necessarily that you were going to be able to

convert and get results so quickly when you are a small YouTuber. Uh, I think that one point in relation to this is that you shouldn't be afraid to venture into areas where there are already big competitors. That doesn't mean you won't be able to make a name for yourself. Secondly, as Arthur very rightly said,

because then there are those who might say, "Well, I already make videos, so what's the point of making another channel on the same subject ?" And in fact, the proof that there were already competitors and that you came along and were able to take commissions, would mean that if you launch a new channel on the same

subject, well, the new one will also be able to make commissions, maybe less. But even so, it's still very, uh, very telling and it's certain that it will also generate commissions. Maybe in the long run, well maybe it will get more views, you don't know, maybe the algorithm will push it better. Maybe to

stand out, well, 100% of the channels are made by guys. Well, you make a video with a female voiceover using Eleven Labs. Perhaps this tiny little thing makes it easier to respond to women who will hear a woman talk about this subject and think, well, I don't know, maybe there's something that makes it easier for her to

convert to a female audience, for example. And in any case, I think it's an essential step in scaling to do that. And, as has already been very well said, it allows for better negotiation of deals. Finally, since he has done it a lot in other themes, I know that it has a real impact because then people

say well I want you to talk about me but on all your sites at once. Yeah , but then that gets monetized and so you can really sell sorts of packages, you see a channel in lots of different topics, well in the end you can't sell a package like I'm putting you in the

spotlight everywhere. Yeah, that's true. It's true that it also allows you to multiply your number of videos, as you said, if you have a winning video. Instead of doing it three times a year on your same channel, you could do it six times a year on two different channels. That's it. Or if you have three channels, in the

end that makes nine. It's almost possible if you rank well in the top 20 results; if you appear 9 times, frankly, you have a real chance of earning a lot of extra commissions. And there's also something that people forget, but before making a purchase decision, for example, people will watch one, two, or three videos.

Sometimes being the one who ranks first means you generally make a lot of money, but you're not necessarily the one who will receive 100% of the commissions. There are also people who will then look at the top 2 then the top 3 and then others who will go down and then just scroll and they will

see a thumbnail with a title that is a little more clickbait for example and they will have reacted better to this video. There will also be commissions coming in from here. So, there really is, uh, well, it needs to be done . I was able to observe this on my affiliate tracking tools, seeing that

the guy who ultimately used my promo code, before that, had gone through one or two competitor videos, you see. And you can see which competitor he went through. On uh on Affilae, you can, I don't know if you are, it's via Affil, you are via Affil because Affil, I did it in CBD for a brand

I was working with. Sometimes you could see the whole process and you could see that it went through a competitor's site, a second competitor's site, your own site , another competitor's site, and yet another of your own sites. You say, "Damn, this isn't possible." He looks at all the sites and in the end, well, you

get your commission. Sometimes you see, for example, that they started looking at, uh, you know, they went to the competitor on January 1st, then they looked at another page on January 3rd, another page on January 6th, and with you, they convert like mid-February, you see. Finally, it's really true that there are people who have

long purchasing processes and have several people who are for the Wizards Academy, we have some people who take a year and a half before buying the training and who consume all our content in the meantime and so on. So, sometimes the process is really very long for an investment that is very quickly profitable.

Thanks Johan for the publicity, and you can obviously find the links in the description for those interested in joining the Wizards Academy, which is our training program where we talk a lot about affiliate marketing and YouTube or selling links, but not only that. It's a whole private ecosystem where members communicate on Discord

in a secure and private server, with a live stream every month and one-on-one written sessions to help you choose your market niche. This is especially important for those starting out on YouTube, since niche is one of the most important points and can sometimes lead you to focus on a bad niche for 6 months when, by focusing

on a good niche, you would have had radically different results. I wanted to come back quickly because I think it was Anto who asked the question about whether video volume equals more views. I invite everyone who watches or listens to this podcast episode to do the same. If you have the opportunity, go check out an English-language channel

called Cyber ​​News, if I'm not mistaken. Yeah, that's it. Uh, roughly speaking , all I can tell you is that, based on the various analyses I've done recently, all the channels that spam videos to death, it confirms what Johann said in principle. Uh, and when I say spam, I mean those channels, it's one video per hour,

per day. Actually, it's nonsense. They release 24 videos a day. Uh, and it's a format, well, it's just affiliation behind it, where there's probably sponsorship, mixes. I hope so for them, but in any case it's a very big media outlet and they get a lot of views. So, they don't get many views per video, but in

fact, they send so much volume that it's profitable and especially since, once again , it's on intentional keywords and so on. So he's retrieving as much data as possible from girls, from stuff on VPNs or something. So it's quite interesting to look at that. And so I confirm because we talked about horizontal scaling, about rebuilding channels, uh

vertical scaling, the fact of also going to get more content on an existing channel, that's good too. So ideally you have to do both anyway, you probably have to do everything. But, but there you have it. In fact, that's the only limit, it's the amount of time we have in a day to

really go all out. Your automation skills. Exactly. Well anyway, you ca n't lengthen your day, so you have to understand that you're posting via video. That's Arthur for you. Uh, yes. So, I had a couple of little things. I see in my little notes, Johann, I'm wrong if I say that it seems to me you

generated your first €1700 in 2 months. Maybe I'm completely off base. Yeah. No, that's it. That's it. I think October, November, I think December, yeah, I had You talked about some pretty dazzling results but uh but uh same thing , people know us in the Wizard Podcast, we're transparent. These aren't normal results, are they? Not all of our students achieve

results like that. Well, these are still pretty exceptional results that are completely achievable, and having seen the content that Johan has done, well, he makes good content, no problem, but he didn't do crazy motion design and all that to get results like that. It's a mix of good content, regularity, a good niche, and in fact, that's enough to create a real

buzz. But I just wanted to talk about it again because it's still pretty crazy to reach the stage where you're making 1700 bucks in commission in 2 months. And there's another pretty cool little anecdote. I'm not sure if you talked about it in this podcast either, but it's only the second channel, your Faceless channel for the time being, you killed it,

you killed it, how many views did it take you to make your first commission? I was blown away by that because I launched my second channel maybe a month or two after my first one, and with the first channel, I made my first commission after 2 weeks having made four videos. On the

second channel, I shoot a video, I edit it, I post it. The next day, I woke up, it had 11 views, I had made my first commission, which is pretty amazing. I was stunned. And so yeah, actually with the right intentions in my research and everything, even though the niche, this particular niche, is

ultra saturated, uh, despite that, I generated my first commission ultra quickly . That's true, it's probably one of the most saturated niches, to know which one you're talking about. It's pretty crazy that it's FCOM, I finally find, and that you regularly do it in addition to commissions on this channel. Yeah, that's it actually. It's pretty amazing that they

took something so saturated and it actually works. So, as you say, there really is room for everyone. So , you create something and something will happen. Specifically for the people who listen to us, I'm sure there are plenty more who have been listening for a long time who know that YouTube works, that there are things to do and who

say to themselves "I'm going to do it, you know, I'll do it but tomorrow" you see. then tomorrow becomes the day after tomorrow and so on . To actually launch something . That's when you'll get results, and in the end, getting your first result is probably the spark that makes you say "OK, it's true, OK, it works, and OK, so

I'll continue and scale." You see, maybe before you got your first affiliate commission, you were thinking, " You heard us talking about it or something like that, and you were thinking, ' Well, that sounds good, but is it really that good?' What happens when it actually becomes real, when you've created something yourself?"

Yeah! The turning point was huge, and especially huge from a global perspective, because it wasn't just that turning point for that particular channel. That turning point allowed me to be confident, to launch into other niches, and to think, "There's no reason why it shouldn't work in those niches ." Yeah. Yeah. Can you tell us

something about the Wizard Academy, aside from the method that 's explained from A to Z there, what does it bring you, you know, from having joined it? What does it What does being involved actually bring you in different ways, what do you want to know? Well, for me, once I'd picked and chosen from

the Wizards Academy courses, I had my own method, I applied it, I saw that it worked, and I just had to repeat it. Now, the biggest value, the biggest, biggest, biggest added value, is in the Discord, the community aspect, the fact of giving each other tips and all that. It's true that I'm

not the most active on the Discord, but I go there regularly. I read a lot and all that, and well, the fact of not feeling alone, it might seem like nothing, but it's actually quite huge. And I know I'm lucky to be able to talk with you and with other people who have—I know

you love that word, Franck—the same mindset, of course, and who are also geared towards the guy Moné. But I think for people who aren't like that at all, who are salaried employees, who only have friends in salaried jobs, for whom everything we're saying here is just [ __ ], being in a community like

this where everyone shares their results, I think it's a huge added value. Yeah. Yeah. For me, I also think that for many people who have entrepreneurial failures, whether as solopreneurs or even with companies, I think you also have this thing about being surrounded by the wrong people or being surrounded by people who, well, can't

support you or really understand what you're doing, and so you feel alone and you get stuck. You have no one you can talk to who can answer your questions. That's the real advantage of Discord, what? There must be at least 400 or 500 people on the private Discord server. Maybe at least 400, that's for sure. For

almost everything, there's someone who has an answer, there's always someone who will have a solution to your problem, I think. Yeah. And for me, that makes all the difference. Whether it's a contact, or, I do n't know, a tip about struggling with my video because I'm missing this or that, does someone have a solution? You

always have someone who pulls some software out of their hat that you've never heard of and that solves your problem, right? No, that's clear. And even in terms of motivation, actually, seeing that there's activity, seeing results and all that, because even if 14 days is quick to get the first results, like in my case, when for two

weeks you're busting your ass making videos, two videos a week and everything, 14 days without touching anything can seem surprisingly long, you know? So that's maybe my Your brain is fried from overuse. Imagine those who do SEO and only see results after 3 or 6 months. Well, that's it, or sometimes a year, depending on how long it takes for things to work out

. That's it. In my opinion, 90% of people who try it for the first time give up long before that. Of course. That's the advantage of YouTube, by the way. It's true we don't talk about it, but I think for those of us who have done affiliate marketing in many different ways, YouTube is both the

most sustainable and, in a manner of speaking, one of the easiest to access because there are quite a few tools that are actually free. You can even start completely free, and it still allows you to get fairly quick results, and very little effort is required. And even though we talk about it, even though there are

more and more people on YouTube, there's always room to learn, and indeed, that's where... It's amazing because it's about niches that are ultra-saturated in SEO, for example, so really in terms of organic search engine optimization for your site, things that are inaccessible without a budget of 50 or 100,000 bucks, thinking, "I have this big budget,

I can tackle a huge market, you know, I'll take the one from your second channel." Yeah. You'd never in a million years earn a commission with a website. Never in a million years, there's absolutely no market where that worked. And then, you come along with your video that only cost you a little time to

make, you get comments, and you can position yourself in a niche that's normally inaccessible. You know, I was thinking of niches inaccessible in SEO, like debt consolidation. Well, actually, you can come along with a YouTube channel and do debt consolidation and clearly make real money, you know. And a very good niche, by the way. Go for it, do it. Johan,

maybe your next channel. No, well Go ahead, I'll leave you to it. And actually, I agree with what you were saying, that in terms of barriers to entry, YouTube is really, I think, in people's minds, this whole barrier of "Oh, but I have to know how to edit and so on." Yeah. Yeah,

but honestly, the editing I do is rubbish, you know? Like Arthur said, there's no crazy motion design or anything. It's really just shots of me talking to the camera. A few clips added on top. So the "Beol" are the images or videos I add as background that I get for free on Pixels. And that's it.

If you know how to drag and drop on a computer, you know how to edit. So there's really no excuse. If you really want to start a YouTube channel, your first video has to be posted tonight. The channel I started... Johann, I'm a crypto guy. I woke up one morning and thought, "Damn,

I'd really like to create a YouTube channel on this topic." That same evening, the video was posted, and actually, that's it. You still recorded your video in your pajamas. I admit, I was in my pajamas, totally slobbering, you know? But you know what? It's better to do that and make your video in your pajamas and launch

something. I think that once you get going, you say, "OK, go ahead, I'll continue." Exactly. You just have to launch it. But too many people don't understand that. For me, it's crazy how many people—family, relatives, friends, and all—I have a really, really good friend of mine, one of my best childhood friends, who for

years saw what I was doing, came to Mal's place, saw the stuff, and you know, he was kind of like, "Yeah, I should do that." "Yes, I should do it." How long did it take him? It must have taken him six or eight years to do something, and now he's emptying it. Well, you see, that's

his only regret, it must be not having started sooner. Oh well, he's the specialist in not rushing in headfirst or taking too long to do things. But he takes too long to do things. But he told me, you know, that if he had known, he would have started sooner. You know, I kind of

want to say, "If you had known, you would have known, actually, you just had to look and do it." But well, there are people like that who are a bit slower to get started, but it's better to do it someday. It's not " better late than never," as they say. Well, I can be guilty, you know, if I had known

that the girl could work so well from the start. Anyway, and yet I hung out with you. That's it. That's what I was going to To be honest . So you were thinking we were just selling dreams, you know? No, no, really not. I was thinking, yeah, well, they're just way better than me, you know? And me,

with my YouTube skills and all that, uh, like I was saying, my image of YouTube affiliate marketing was, you know, Amazon affiliate marketing, where all the content creators would say, "Yeah, well, it helps make ends meet, but it's definitely not my main source of income," you know? Yeah, because they don't know how to monetize

. That's a problem for a lot of people, a lot of people in every field. People don't know how to actually make money. Now that you've seen how simple it is, you must be thinking we've been terrible from the start. Oh, but honestly, they were really bad. It's so simple and all. I'll invite you for an interview on my

podcast. I admit it. Okay, we'll invite you. The Wizards. Fifteen years and they're still going strong. How's it going, guys? No, the only thing this has stirred up in me is really wanting to build a YouTube empire with as many channels as possible, and well, I know I shouldn't rush into it. Whoa, whoa, whoa, watch out Johan, put your

fingers in. Look, I'm coming, put your fingers in like this. Go on, go on. No, no, don't be an idiot. Especially since you actually have a really good niche. If I were you, I would really do what we talked about in this episode. Why not test your automated channel because I think there's a

real opportunity there, and you briefly mentioned it to us, and I think that with automation, with agents and so on, and that's exactly what we're going to develop in the Wizards Academy in the coming weeks, especially on the YouTube side. So on that point, I agree, If we can put it that way

, regarding the part about your secondary channel, why not, and so on. Regarding the shorts, you've changed my mind, and I really want to say that because, basically, I was the first one—going back a few podcast episodes—to say shorts are crap, make long-form content, and so on. But I have to admit that in your case, your

short strategy feeds into your overall strategy quite well, and that it's rather positive for you and for what you do for your videos. And on top of that, your shorts, as you explained, allow you to get organic results, and you have shorts that, like a video, have been doing well for a while now, just

in search results. So that 's great too. And for me, I have shorts where organic views via SEO represent 80% of the views . Whereas usually you have 95% coming from the shorts feed. In the first few hours, and then it's just the beginning. So, all this to say that I'm not sure it's a good idea,

you know, to launch too many channels. It's better, I think, to be sure you've completely nailed the niche that works particularly well for you before going elsewhere. I do n't know what you think about it, but with other channels, at least in the same niche. Yeah, I pretty much agree. It depends, he can do more stuff now.

Yeah, but you see, for me, if I had to scale, and then I imagine there are competitors in Europe. Maybe even your main partner works all over Europe, you know. I don't know, maybe not yet, but you see, you have the scripts, you have the topics that work. These topics would work in

Germany, they would work in England, and then you could make exactly the same videos, but this time with a partner in Germany, a partner in England. Ah, for me It's in Johan's case, well, we won't go into too much detail, but if you think about it, it's complicated to adapt it specifically from one country to

another. There are things that can radically change even if it's the same partner. Yes, but no, I'm not talking about the same partner. I'm saying to find a partner and do your research to find out what will work in that country. And basically, you have the hook that works, you have the script that works,

you have three sentences to change in the script to adapt it to the country you know. I don't see how you could not do it in German. OK. Yeah, well, it will require research, as you say, like it won't just be a "I'll put the video in Eleven Labs" situation, but yes, indeed. Oh yes, oh no,

I'm not talking about Debing, I'm talking about doing it properly but in German with a dedicated script. OK, but for me, scaling... It could be done, and actually, when you know a subject well, I'll take the CBD example. If I wanted to scale CBD infinitely, I would have done what some competitors did: created

similar sites in Italy with partners in Italy, similar sites in Germany, you see, and each time... well, in my case, the CBD is the same everywhere, whereas in yours, there are slight variations depending on the country. But I mean, the problem is the human beings behind it are the same people, and your script will have,

in four, let's say, 80 or 90% of the script will be roughly the same. There will be a few changes, but that's all . Maybe I'm exaggerating, maybe there are more changes than that, but you see, I don't think it's a radical overhaul of the entire script. Yeah. Yeah. No, I'll have to

look into that. And well, there you go. And I think that means that Let's imagine you have a partner scaling in Europe. Well, if you already have channels, you see, you're really the preferred partner. You can start saying, "Listen, I can push you across Europe. You're launching in Europe, who better than me?" You know that

already brings in clients for a special operation, a specific launch, you see, which is obviously paid, not just for affiliate marketing, but for a fixed fee. But anyway, for me, there's something to explore there. I'm going to think about it because, actually, I heard they were going to scale in Europe. So, uh, oh

yeah. So you see, in addition to that, uh, I really think there's something to be done. Uh, we know today on YouTube, Johan, there are several ways to mod your content. One of the methods—there are even people who specialize in this who make content assisted by assisted by— but anyway who have multiple

channels, who manage multiple channels, and who monetize largely with AdSense. Why did n't you ultimately choose that model and instead went with affiliate marketing? And what makes you think affiliate marketing is perhaps a better model than the more standard AdSense monetization? Because I've experienced both, and there's just no comparison. Like, I haven't mentioned this, but

none of my channels where I generate money through affiliate marketing have unlocked YouTube monetization. Whereas when I launched my channel, Johann, I'm crypto here, well , I was lucky because I was in a niche that was growing rapidly. So, I was able to unlock monetization quite quickly. But even after that, as I

said, I never exceeded €200 per month. Google Ads. Honestly, for me, there's just no comparison . Like, I upload a video, and the next day it earns me 20 bucks. That was unheard of for me. So, having experienced both, there's just no comparison. And besides, if I just wanted to do Google Ads on my

channels, I would have earned nothing after six months because I hadn't unlocked monetization anywhere. So, OK, anyway, these are two—just to put things in context—but ad-supported funding is, in my opinion, dedicated to entertainment. Entertainment in any channel, you know? But it's not about making videos that have the potential to get, at most, a

few thousand views, 10,000, maybe 20,000. That's not what will make you earn money with advertising. Even with the highest RPMs, even if you had revenue For 1000 views at 30 bucks, it's not actually profitable because we're not in niches that allow for that. And for those who really want to make a living from it, because it

can work, but you really have to ask yourself every time, "OK, what am I going to do that will appeal to a huge number of people?" And uh, and you have things that work either because people are curious, or because they bring reason, but there are things that work, but it's going to

be more in entertainment mode, uh, or that kind of thing because there, you know you can go and get the masses. Yeah. to increase volume. But especially in niches with a high RPM, well, if advertisers are willing to spend that much to display an ad on your video, it means they are also willing to pay a

lot in commission and all that. So why deprive yourself of it, then? Ah yeah, that's clear. It's clear. That's why we're back to what I was saying earlier. There are even some who have channels that generate a lot of volume and who don't use affiliate links or anything because they don't know how to

monetize. They are not aware of the money that is sitting idle on their channel and that could be monetized, and you see, they think that with a product placement worth 1500 bucks, well, that's great, my video is well paid, when they could have made, uh, four times as much in affiliate marketing. Yeah, for sure. Moreover, at Wizard

Events, I spoke with a member who was n't a member of the group, just someone who had big channels, well, who produced very good content on TikTok, YouTube and so on, which got a lot of views. It amounted to several million. He was working on a short format, and when we talked and I

said to him, "Why don't you do affiliate marketing?", he didn't really see how he could implement affiliate marketing on the channel. I told him, "But actually, by highlighting this product, that product, things you already use in your videos, and so on," and I hope he realized that he could easily double or triple

his income simply by using affiliate links and highlighting products in his videos . But wide. Oh, that doesn't really surprise me. This exchange with you, Johan, was super interesting. Uh, I think we're reaching the end. Do you guys have any questions for Johann before the end? All good. What are your objectives in terms

of figures? Uh, for me, in terms of numbers, in terms of views, channels, whatever you want. Well, for me, the first milestone would be to reach 5000 per month by the end of the year and uh, and 10000 next year, you know. Come on, that's beautiful. We'll do a podcast next year to check. Well, I'll have to keep that

promise now. Downright. Besides, I'm also very interested to know how you're going to manage to implement your automatic chain. For me, these are really topics that I'm going to focus on in the coming days. So, we'll have the opportunity to talk about it again . That's cool, anyway. Square is cool. Well, great. Thank you

very much, Johann. Thank you to everyone who has listened to us so far . Feel free to tell us what you thought of this episode. If you have a question for Johan, by the way before I forget, Johann, what do we put in the description regarding your social media? My channel Johan Axi Johan Johan Fhi sorry. Johan

Axi is ancient history. Johan FI and you might have a Twitter account. Do you want us to add your Twitter too? No. Well, Twitter is my crypto Twitter and all that, I think. OK, that works. Well, we'll put your Johannafi channel in the description. Thank you all for listening to us this far

. Subscribe, like, leave the little stars on the listening platforms and we'll see you next week, same day, same time, for a new episode. Hi ! Hi ! THANKS ! Ciao!