You Need to Start Doing Outbound

When I had Gym Launch, I wanted to start doing outbound. Um rather, I didn't want to start doing outbound. I was convinced to do outbound because of the story I'm about to tell you. So, I had a conversation with uh a guy who was a lead sales rep. Um it was we were going to we were

recruiting him in. And I asked him how they currently get leads at his company. And he was actually in the gym business. I didn't find this out until I got into the interview. And he was selling uh gym software. Whatever. And I asked them I asked him how much they were doing a month. And they were

doing um 10 million a month. And I was like, "Holy cannoli, I've never even heard of this business." And I said, "Okay, well, then how are you getting all your leads?" He said, "Oh, we just do outbound." And I was like, "That's insane. I didn't know outbound could generate that kind of demand." But

here was this company that I'd never heard of that at the time was doing five times more revenue than I was doing, and it broke a belief for me. So, let me give you this this visual that I think is super powerful for understanding this. Let's imagine Can you guys see my uh

Can they see We're good? Okay. So, let's imagine that this is 100% of the pie. This is the entirety of uh you know, like the market, right? So, if you had 100% access to the market, you'd be super happy. Now, this is what happens in people's minds when a competitor comes in. So, you say, "Oh my god, there's them

and there's me." Oh, I guess I will be medium happy about this situation. And then, let's say you have two more competitors that come in. Now, you're very sad because you're like, "Wait, I used to have this whole pie. Now, I only have a quarter of the pie." This is false. This belief set will keep