How to Build a Personal Brand that Grows without You ft. Matt Gray

The number one thing that's coming at you in any given moment in any given year is the battle with longevity. The number one reason you're going to fail is cuz you just give up. For me, the thing to conquer that is really to understand your why. That's Matt Gray, creator of Founder OS. He's built

multiple 8 figureure businesses, published over 36,000 pieces of content and helped over 18,000 founders build and monetize their personal brands. Matt attributes his success to the systems he's built along the way. >> I've gotten to where I am because of the systems. It's not I'm where I am and then now I have these systems.

>> But underneath the systems, the scale and the numbers is a philosophy that drives how he operates. >> We are insanely generous. At any moment, I'm not worried about, oh, did we share too much? Did we give people too much that they're not going to buy this thing? That's all. >> With everyone posting more content than

ever, Matt believes the real leverage isn't louder content, it's your story. And in a day and age where it's so hard for humans to trust a friend or some new stranger, it's that story that can help teach people a lot of micro lessons along the way as to why you versus the next guy. In this episode, Matt reveals

the systems powering his business and how to build a personal brand that actually supports a lifestyle you want to live. >> Let's get into it. Real quick before we get into this episode, we want to tell you about an awesome free product we have for you guys called the paid offer playbook. If you're building a personal

brand, but you're struggling to figure out your offer and what to sell your audience, this is for you. >> It's the best. It's the top link in the description. Go check it out. It's free.99. Let's go. All right. So, Matt, you have built your life around these repeatable systems. It's something that I've taken from so many of your videos