She Has No Proof, But Still Closes Creative Strategy Clients

So you've been in this game for a long time now. You're working with a nine figure brand. You've worked with some writers as well, right? >> Yeah, I used to coach people how to get into copyright and like I wrote a book and everything. I had a full offer. >> What was the thing that you found a lot

of writers struggled with from your experience? >> Well, always how to get a client. >> Yeah, it seems to be a topic even though it's been solved so many times. But I've also found a lot of people struggle with proof. Getting through that initial phase where you don't have as much proof because every time you break into any

niche, like I've had to break into multiple different niches and not have the proof that they were looking for even though I'm competent at the work. How do you get past that? >> So I worked with a lot of different brands. Like if you look at my I guess like CV, [music] which I don't actually

have it kind of tried pretty much every niche possible. And ultimately, a lot of the times I've closed someone with zero proof in that particular niche [music] because the fact that you can still get clients without, you know, proof, quote unquote. And I think it's possible simply because of AI. And I think that

if [music] we were were to take that advice into like creative strategy, you'll be all set because right now, like, you know, I can pull up a list of people and say, "Hey, I need a client. Who can you connect [music] me with?" I'll have a client in like the next 24 hours if I want to. Especially in

creative strategy, like a lot of these creative strategists, they're in very high demand from these ecom brands. Like they're all hiring. >> Creative strategists exist for a reason because writing ads is also is not that easy. So again, if it was as easy as somebody portrays it to be, everybody would do it. That being [music] said, my