Pozyskiwanie klientów telefonicznie i mailowo w 2026 roku! Najważniejsze zasady *Klientotwórstwo 4/5

Does prospecting, i.e. cold-calling, emailing, I don't know, LinkedIn messages, still work in 2026 or not? The answer is it works. It really does work, but it gets worse every year, and in this episode I'll answer when it works and how to do it in a way that still makes sense. Enjoy watching. Listen, nobody likes

prospecting. Seriously, no one waits to answer a phone call from a stranger, to receive an email from a stranger, or a message on LinkedIn, and then wonder, good God, whether I even want to respond or not. Nobody likes prospecting, which is why a very large group of people dare to say that it doesn't work.

Because if I don't reply to such messages, I don't answer such calls, then surely no one replies and no one answers. This is an obvious mistake. However, many people actually tend to spread the idea that prospecting has stopped working because it is irritating, and that is a fact, it is irritating. At the same time, the Polish

electronic communications law came into force, which in turn, in a way, closed a legal loophole that had been exploited by prospectors in previous years and today. If you are contacting a person, a specific person, who can be identified either by email or telephone number, please note that you must have consent to commercial contact

in order to make such a call. And this is indeed a fact. However, here again all those who shout that because there is such a law, it is not possible, then again they have not read what this law is and what it says, because there are still many things possible in prospecting , which I will also talk about today. And

now the fact is that a whole lot of companies in recent years have not invested in marketing, have not invested in branding, have waited for recommendations and generally have not built this infrastructure for acquiring customers. And they currently have no choice. Pay attention, because what can they do? They can aggressively wait for clients to come, or they can take