The Biggest Jewellery Mistakes Indian Women Make | A Jeweller To 1,000 Brides Explains

So, every woman I know has jewelry sitting in the locker in a box that she hasn't opened for years and is not using. >> Jewelry sitting in the locker is not a jewelry problem. It's [music] a decision problem. One anchor that matters to them. One jewelry that is them or is truly theirs and then we built the

entire collection around it. A jeweler cannot be your last conversation. So, I saw this Instagram reel with Seth that it's better to invest in Hermes bags versus investing in gold. The excitement in a jewelry store is extremely real, but [music] it fades out. But does that feeling or that memory hold when the dust settles?

[music] There can only be one anchor in a jewelry when you wear and everything else supports. So, when you try to make everything a hero, [music] it starts competing with each other. Just hold that one hero. The same jewelry that's been sitting in your locker starts looking completely different. Start wearing your jewelry. A jewelry that has

been worn is the jewelry that has lived. Jewelry is generational. Go buy that piece that makes you strong because even today sitting in that locker, it's an asset that's growing every day. Is she creative or is she compensated? >> There's only one rule for buying jewelry that almost no one follows. [music] And

the woman who lives by it has said it out loud exactly once. Her name is Manushi Singh. [music] She co-founded Rare Heritage, one of just four Indian fine jewelry houses [music] handpicked to represent the country at the NACCC India weekend in New York. For 12 years, she sat [music] across from more than a thousand brides.

Each one making the single biggest jewelry [music] decision of her life and watched most of them make the same mistake doing it. [music] In all that time, she said exactly one thing publicly about how a woman should buy jewelry. [music] She said them in 2019, and almost every bride, almost every buyer does the complete opposite.