YouTube video transcript

I've already built the biggest fight brand to ever exist. The UFC was purchased for $2 million. And if the Lakers sold for 12.5 billion, then the UFC is worth 50 billion. And every day that I show up here, I'm here to win. When I'm dead, it's going to be impossible to beat what I built. And I

am addicted to chaos. And if there isn't any, I create it. From UFC fighters to CEOs of multi-gazillion pound companies to world leaders, I see in you a man that is truly obsessed. Early on, I knew exactly who I was and I knew that I wanted to be involved in fighting. That's what I wanted to do for the rest

of my life. >> Was there any athlete that you sort of put in a class of their own? >> Conor McGregor, Habib Mamedov, and Ronda Rousey, but I didn't want women in the UFC. But Ronda Rousey grabbed me said, "Can I get 15 minutes with you?" And she came in with the whole bravado

and I'm like, "Holy I think I'm going to do this." And she's the one to do it with. If there were principles that you would most attribute to the success of the UFC, what would it be? >> When you decide who you are, what you want to do, what you're going to accomplish, and you work toward it. It

is impossible for you to fail. Do not be afraid to take the risk. But some of these kids that think they want to be entrepreneurs, they don't know what it really takes. And there is a formula. And guess who has it? And we can talk about this. >> And then this is a book your mother

published about you unauthorized as a biography. She's critical of you at certain points. I I don't go on shows to speak negatively about my mother, but I mean that's one of the grossest, most disgusting things. You couldn't even imagine possible until it happens to you. And sometimes family is the worst. And that was the beginning of the end