This YouTube Channel Shouldn't Work But it DOES!
Benji YTA · 2,874 words · 14 min read · EN

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This channel gets a lot of views, but it shouldn't. Normally, any YouTube expert would tell you that the thumbnails must be very simple and understandable, and these are not. The title has to be a clear message and very powerful, and you barely even understand what's here. And the most important thing, you have to
start your videos with a hook that is engaging and is the same exact thing as it's shown in the thumbnail. And definitely, this is not the case. So why does this channel seem to work even if it goes against any YouTube advice in the internet? Now to first understand the success of this channel, we can
understand what does it talk about. At first glance, it appears to be a gaming channel where the creator is playing League of Legends, one of the most saturated video games in the whole internet. Actually is the fifth most played video game in the entire world according to Chadi. Yes, I researched it myself. So when I saw the success, I
wondered, well, it's definitely not a new video game. So what's different about this gamer? And then I realized the following. And that formula is called the triangle formula. Now, hear me out. Even though I'm breaking down this formula in a gamer channel, it applies to many other different channels just like blogging, educational, and
even storytelling. The first point of the triangle is that he's very skilled and very good at this video game, but not like you think. Anybody can be good at playing a video game. It takes a lot of effort to be exceptional. Now, there is another level that he achieved where is not only he was a very good player,
but he also played a very uncommon character in the League of Legends industry. When everybody was using the most common characters, he decided to go a different route and pick a character that wasn't that viral or wasn't that known at that moment. He started to experiment with it and finally he became the best at that character. What that
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