The Real Reason Your Etsy Shop Isn't Selling It's Probably Not SEO

If your Etsy shop isn't selling, there's basically three different problems it could be. And each one has a different fix. Are you barely getting any views at all? Are you getting views, but almost nobody clicks? Are people clicking but then just leaving? Stick around because by the end of this video, you'll know

exactly which bucket you are in and what to do about it. If you haven't come across my channel before, hi, I'm Caitlyn and almost 12 months ago, I started selling AI art on Etsy. And in that time, have done more than 5,500 sales and over $43,000 in revenue. But before any of this, and to this day, I

work in marketing. And today, I want to share with you a really simple concept around conversion and how to look at that as a funnel to help diagnose some of the issues you may be facing in your store. and what you can do about it. So, let's start right at the top of that

funnel with the numbers themselves. Because when I first started out, I couldn't believe how slow my organic reach was. I absolutely thought something was broken and I wasn't doing it right. But it wasn't until I started to speak to other sellers when I realized that this was normal. And that's the part that no one really talks

about. So before I show you my numbers, I want to be really upfront with you in saying that I don't know exactly what normal is when it comes to organic traffic because Etsy doesn't publish that data. So what I'm showing you today is my own shop's data purely so you can compare yourself against it. So if your

split looks similar to mine or even better, fantastic. That probably means that SEO isn't your bottleneck. However, if your percentages are much lower, potentially that could point to an SEO problem. In saying all of that, this isn't necessarily the answer. It's just a reference point that I thought would be useful for other sellers in the