La guía del diseño en México. Diseño gráfico

[Music] I'm Ana Elena Mallet, a curator specializing in design, and I'll be taking you to the studios of prominent designers to explore six design disciplines. Today on the Mexico Design Guide, we'll be talking about design works. We're in the Narvarte neighborhood, a district that dates back to the late 1940s in Mexico City. It's

still a very residential neighborhood with many small shops and a beautiful market, just a few blocks from the studio of Alejandro Magallanes, who we're going to visit. Alejandro Magallanes is undoubtedly one of the leading figures in graphic design. [Music] Thank you very much. [Music] I'm Alejandro Magallanes, I'm 47 years old, and I'm a graphic designer.

I was a child who loved to draw, and when it came time to choose a career, I saw that graphic design included drawing and also lettering, and since I had visual arts, which was another area of ​​interest, I chose to study there at the National School of Visual Arts. When I was finishing university, I

started working on the commission of Human rights commission of the Federal District, and from, for example, the posters I made for the Human Rights Commission of the Federal District, they called me to do film posters. From film posters, companies, theater posters, opera posters, book posters— from one thing to another, to design a

film poster. Or, I'm looking at this, for example, here, this is for the theater company. What's the process like? They give you a chance to see the film beforehand, you read the script, you talk to the director—it's all those things you mentioned. Sometimes the film isn't ready, and you create an image based on what