Burger King | "Traffic Jam Whopper"

[Music] [Music]

the traffic jam whoppers we used real-time data to detect our potential buyers in a traffic jam to offer them a whopper and deliver on the move our media was 100% dynamic promoting our service only in high congestion zones by leveraging traffic and drivers real-time data we adjusted our billboards location and content the

messages displayed information about the remaining time in traffic to order and personalized updates about deliveries and progress awesome Waze banner ads and push notifications invited drivers to get a waffle as soon as they entered our delivery zones people were able to use voice commands to place the order and avoid tickets finally using the latest Google Maps API

our app pinpointed vehicle location and speed in order to deliver for the first time ever to a driver on the move the delivery zones change following the traffic law making our service available when a gridlock was identified always within a 3-kilometer radius from the restaurants in just one week we increased delivery orders by 63% and our

daily app download rate increased 44 times becoming the number one fast food app surpassing McDonald's Domino's and Starbucks in Mexico coming soon Los Angeles San Paolo and Shanghai the traffic jam walk enjoy the traffic jam