Designing a Customer-Centric Business Model

[Music] [Music] thank you very much for coming everybody I want to say that the most important thing we're going to do tonight is to try to give you a chance to figure out what your business model is and D just gave me a perfect intro he said he's not sure why he's here well most of you

probably aren't why do you need a business model that's a really really good question now by the end of this evening I hope you will answer that for yourselves now what is a business model that's what I want to get to this evening and I'm going to give you the agenda up front so you have a sense of

it we're going to talk about a few key Concepts number one of which is how do you focus on the absolute essence of what you do that's what we call a call and then how do you multiply that to Market in a way that's very efficient and also get leverage from it in a way

that it is ultimately going to become sustainable for you so that you can operate your business for the Long Haul and you'll learn five initials rsvpd and by the end of this evening you should be able to say to yourself okay if I have an rsvpd model you're great well how are you going to remember those

initials when was the last time you went to an uh invitation to something and you didn't RSVP it's never a good thing to do so you just remember it that way you're going to be able to figure out a great business model by just rsvping it great so we've already asked this question but I

want you to all write down one thing now that I've told you that we are going to Define what's important about a business model one thing that you think it might be just write it down for yourself this is for you not for anybody else just write down one thing so is anybody from HBS here by the way