Concept Generation - Decomposition of Solution by Sequence of User Actions (Design Course 3.5)

Another approach to decomposition is to decompose the problem by a sequence of user actions. This is particularly useful with service design problems or with problems that can be thought of design challenges that can be really thought of as involving a fairly well-defined sequence of user actions. So to illustrate the service design application, let me take the auto rental

problem. Now, we might frame the auto rental challenge uh the the the problem statement as in what way might we provide a better car rental experience? And that just uses the convention that I introduced in the problem definition video. In what way might we provide a better car rental experience? Now, if you think about the

sequence of users a user actions for most people when renting a car, it begins with shopping. It then involves booking and that involves pickup the time of travel. There's then typically some kind of use of the car and then there's drop off. Now of course there are multiple ways to describe that sequence.

This sequence is not unique. This is just a useful way for you as the designer to break the larger design problem down into pieces. So if you think about it as sequence of user action, shop, book, pickup, drop off, then you can start to imagine what are some opportunities to improve each of

the pieces. And for a service design problem, that's usually fairly straightforward. Most of you will have no trouble identifying some opportunities here or some some ideas here based directly on your new user needs research and your observation of the of the experience for your user. But just to give you some examples. So, if