La Última Frontera: El verdadero precio del progreso.

Dear viewer, what is the first thing you notice when you enter a store? Perhaps it's the workers stationed near the entrance, those who approach to greet you and kindly direct you to your destination, or perhaps it's the shop windows full of colorful products that constantly fight for your attention, trying to make you forget the things you

really need urgently in order to convince you to fall into an impulsive purchase, or perhaps you are someone more pragmatic and even after being bombarded with all that, you manage to filter out the distractions to focus only on the prices and are even able to compare if it was more expensive before. Everything I have mentioned so far

can be seen as inconsequential elements, unremarkable parts of what many recognize as an experience described in the same way, unremarkable. However, in the world we live in, for better or for worse, nothing exists without a purpose, without a reason. Those friendly workers who welcome you when you enter the store are actually known as

greeters, a job created during the 1980s by Walmart, as they felt that someone at the door greeting customers would make it feel like a more local business, but eventually they noticed how thefts in the store decreased considerably, as people felt much more watched. Or even, going back to other details of the experience itself, the simple fact of

entering the aisles and seeing the products on the shelves has a lot of planning behind it. Considering that the average height of people ranges from 1.50 to 1.60 meters, these correspond to the shelves in the center, at eye level, and these are the most sought after because it is the first thing you see when you start looking