If I Wanted To Grow An Audience In 2026, I'd Do This
Alex Hormozi · 33,717 words · 169 min read · EN

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In the last 12 months, my social media had a grand total of 3 billion impressions and brought in 4 and 1/2 million new subscribers. And with that, I managed to break the world record for the fastest-selling non-fiction book of all time, generating just over 105 million dollars in sales in a weekend. And here are my top lessons that I've
learned when it comes to building a personal brand. Enjoy. You guys want to hear something absolutely insane? I was able to take home more in a year than the CEOs of McDonald's, IKEA, Ford, Motorola, and Yahoo combined as a kid in his 20s. And I have continued to for over half a decade.
Which resulted in a 200 million-dollar per year portfolio and a 100 million-dollar net worth by age 32. And no one is more surprised than me. Me expressing that fact will create envy in some, anger in others, skepticism in most, confusion in old people, and inspire a select few. You are who I made this presentation
for. But before I dive in, raise your hand if you'd like any of the following things to happen. To be able to charge two times, five times, 10 times more than your competition for the exact same thing, like Yeti. We have basically identical cups, and somehow they're able to charge $40 versus $10 simply because of what's
on the cup. If you'd like to be able to have customers buy from you over and over and over again without considering competition, like Harley. Once you're a Harley guy, you stay a Harley guy for life. And if you'd like to virtually guarantee sales in any new business or product that you launch, like Apple. A lot of
people just wait in line. They say, "Just leave my credit card. Just bill me and send whatever you're going to come out with." And that's more or less how a lot of Apple buyers are. Once they become an Apple person, they become an Apple person for life. So, if you like that stuff,
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