YouTube video transcript

this is all my best presentations and videos on sales you could call it my Ultimate Guide enjoy selling with logic to make lots of money and so this will either be the best presentation on sales you've ever heard the worst presentation on sales you've ever heard or somewhere in between that is a promise all

right and so I thought it would make sense to start with this we have a high this is Charlie Monger who's probably like my number one hero in this season of My Life um we have a high moral responsibility to be rational and I think that getting someone to rationally decide is important because emotional buyers often

times get excited they'll buy and then who's had somebody who calls him two days later it's like I don't know why anybody raise your hand just so you know you're not alone okay and what happens is it's just like dating I think Lea talked about it yesterday if you have a rational foundation for a relationship

or a decision when the emotions fade the logic will continue and so it's good to to answer both sides of the decision-making process the short-term side is the emotion that gets you to decrease your astion threshold and take a step right but the logic is what makes it stick and actually makes a great

customer all right and so for me and I think that the further along you get in business and the higher up you get in business the more you'll see people who tend to make more logical decisions more logic first decisions and fewer and fewer emotional decisions all right so what does being a rational sorry what

does rational logical have to do with selling well you have logical buyers and you have emotional buyers in general right most people sit on this Continuum one way or the other and emotionally people want to believe you people want to buy you must help their logical brains justify to decision that they already want to make think about it that