Freight broker cold calling script. Everything you need to know!

what should you say when you're making cold calls is there a magic script that gets everyone to say yes we get asked these questions every week from our listeners and in this video we'll give you an approach that you can use on a consistent basis to close more customers [Music] i'm benjamin kowalski with freight 360

where we provide the latest transportation sales tips and training videos to help you reach your goals faster if you're new here make sure you go ahead and hit the subscribe button below to be notified when we drop our weekly videos and all of the links and details will be found in the description box below

for more free content please be sure to check out our website freight360.net to access our entire library what makes our industry unique is that almost every customer or shipper operates by their own best practices they have unique standard operating procedures and different ways that every one of them distributes or tenders they're freight

and that's the half of it literally the other half is how each shipper determines their procurement steps and all that is just a fancy way of saying that each company makes its decisions to work with brokers based on their own policies while all of this provides for a lot of different opportunities it also creates

a unique challenge if all of the shippers make decisions differently how can you use one script to influence all of them and that's all a cold call is right it's the process of reaching out to somebody we've never spoken to with the goal of influencing their decision to work with us we're not convincing debating or

manipulating them we are simply trying to engage them establish trust and then locate an opportunity or issue they have that we can provide the solution for so rather than giving you specific words for you to read i'll take you through the structure of the call and what you should be achieving in each step