Local SEO in the AI Era: What’s Working, What’s Dying & What to Do Now - Joy Hawkins & Caleb Ulku

We are here with two of the biggest people in local SEO. This is going to be such a cool episode. Both of you, I'm so grateful to have you both joining. Uh rejoining. Joy, this is your third time on. Caleb, this is your second time on and and I think you both said you've

never actually met in person. >> Not to my knowledge. [laughter] >> Well, thank you so much. Let's just start meet people in person. I sort of uh hole up in my office and stay here. [snorts] >> I do that a lot. Actually, lately I've been getting recognized on the street like an off like a surprising amount. I

was walking home last week at 2:30 in the morning and some guy walked by me and he's like, "Hey." And it's, you know, 2:30, so I was just like, "I'm keep on walking and and then I I keep walking." He goes, "Hey, I watch your videos." And I'm like, "What?" And there's like no one on the street except

for this one guy. I had another I was going to the week before I was going to the supermarket and another and this guy is with his girlfriend and he stops and he goes he goes, "Oh my god, are you Edward Sturm?" [laughter] It's it's But yeah, I try to I I usually hold up.

What's that, Kayla? I said that's never happened to me. Not yet. Has that happened to you, Joey? >> Uh it has. Uh usually it's like the places where you would expect people to recognize me. So like at the Google summits every year I've noticed uh last few years we get a lot of people from

like Brazil will come up and ask for like pictures with me. I never used to get that before I started getting active on YouTube. So it's definitely a YouTube thing. Um and I think I had one person last year at Gen Con, this board game conference I go to come up and introduce