Market research
FA Model Zoom · 11,494 words · 57 min read · EN
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Peace, mercy, and blessings of God be upon you. I am Tabarak Mahmoud. Welcome. One succeeds, and the other fails. Luck or the real idea? The secret is understanding the market before you start. This is where market research comes in. Before starting any project, we must understand what we are getting into, how the market works, what people want, and what
the competitors are doing. Market research, simply put, is your eyes through which you see. This research will not be your success, and it will save you time, effort, and money while you are still at the beginning of your journey. That's why we have created a special session for you about market research with the distinguished speaker,
Dr. Marwan Mokhtar, a strategic consultant and the creator of the Go2Way model, which transforms strategy from paper to real implementation within companies. He has more than 10 years of experience in developing large institutions in various fields in the Middle East and North Africa region. He has clear responsibility within management. He has implemented
successful strategic plans for companies in Saudi Arabia and Egypt that changed their market position.
His program is an opportunity for any institution that wants it. Let's put everything down, clear our minds, and prepare for a session full of experiences and information. Let's begin. Welcome again, Doctor. Thank you, Tabarak. May God bless you. That's so kind of you. This introduction was beautiful. I just need someone to confirm that my voice isn't
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