How to Grow Your Business SO Fast in 2026 It Feels ILLEGAL
Alex Hormozi · 13,597 words · 68 min read · EN

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The last three companies I founded and sold grew so fast it felt illegal. Used Allen got to $1.2 million per month at the end of the first year. Prestige Labs got to $1.5 million per month by the end of the first year. And Gym Launch got over $2 million per month by the end of
the first year. I'm going to show you the strongest growth levers I used to get these results so that you can, too. Let's start with the first one, which is nobody knows you exist. And if you're under $1 million in revenue, I can virtually guarantee you that basically everyone on Earth doesn't know you exist. And so, the first 4
hours of every day should be dedicated to solving that problem and going from obscurity to being aware. And so, we do that by doing the core four more, which is you have to do more outreach, cold or warm. You have to make more content, or you got to run ads. But the thing is is
you don't need to do all of them. You pick one, you go all in, and that's what you spend your first 4 hours every single day on. Now, the reason that I talk about advertising more so much is that advertising is a boom. And if you're like, "What's a boom?" It's actually a term that I started using
internally for our business, which is a business order of magnitude change. All right? And so, fundamentally, if you think about a business, there are many things that you can optimize. So, you can increase your close rate by 10%. You can increase your your conversion rate on your on your opt-in page by 10%. You
can increase your email follow-up. All of those things are optimizations. And so, the problem is with optimizations, you can only go to 100%. They're capped. But with advertising, you can, in a very real way, 100x the amount of people who find out about your business. And one of the keys that small business owners get
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