Бизнес на подписке | Тен Цуо и Гейб Вайзерт

Disney began to understand at one time that outside of their amusement parks, they actually had no customers. People who come to Walmart for superhero figurines or famous cartoons are WMT customers, not Disney. Viewers who go to the nearest movie theater to watch the next Star Wars episode are movie theater customers, not Disney. This

literally screamed that Disney needed to change its business model. So, they soon launched the Disney streaming service. Companies like Netflix, Spotify, Apple, and others are also making huge profits from subscription services. Especially for the younger generation, the issue of full ownership of a product is no longer relevant. People often live in rented

apartments to freely move from one place to another. Today, people are increasingly buying non-paper books or comics and also subscribing to all sorts of services. Today's buyer needs any information they need to be available at any time convenient for them, on the device that is convenient for them, in the right environment, and

at the right time. With e-commerce technologies, more and more people are now making purchases online. Using home delivery of products, but it is still too early to write off the retail market. According to the latest study, only 15 large online platforms today control about 60% of global online trade. Online sellers incur huge costs associated with delivery

and returns of goods. Even Amazon sometimes operates at a loss during the year. The downside is that everything you do on your website can be easily copied by competitors, but with real stores, this is already more difficult to do. From a classic store, you can turn it into a really cool and unique place. Go to the