How to Build a $2M/Month App (Copy Me)

I'm willing to bet that if you're running a subscription app, you need to run meta ads to grow at scale because being able to put a dollar in and have it print back more than the dollar that you put in is one of the highest leverage skills an app operator can have right now. But if you don't understand

the ad creative format intricacies that apply specifically to apps, you're probably leaving on the table six figures a year to operators who do. That's why today I'm sitting down with Marcus Burke, who has spent 14 years running meta ads for apps, scaled an app to $2 million a month, and whose single best performing ad has crossed a million

dollars in spend on its own. And the first thing that surprised me about his approach is that his ads barely look like the UGC and organic creatives people see on Instagram all day. Everyone was very inspired by the D2C ecom industry for the longest time for all the kind of talking head content

they were doing, which I feel isn't the best format for apps. One thing on the app side of things is that you want to prepare people that they are going to land on the app store. Otherwise, your install rate tends to suffer. In this episode, Marcus breaks down his full system to scale meta ad spend to six

figures a month and beyond without burning through creative budget. The exact Reddit plus Claude research pipeline that writes copy so good people feel like you're reading their mind. And the framework he runs on every single ad account to figure out which audience and placements these spend should actually go to. This is the Superwall podcast.

I'm Joseph Choy, founder of Consumer Club, a Discord where top consumer app founders trade alpha and what's working now in growth. I've been talking to members doing a millionaire ARR, and they tell me they've been using these two tools. Superwall has this free AI tool trained on 422 profitable paywall experiments across thousands of