Urgent Message For Facebook Advertisers!

I'm seeing something really weird in a ton of Facebook ad accounts right now and I wanted to let you know about it ASAP. So, this video might feel a bit weird. I'm not in either of my usual recording locations. I'm actually in a hotel room in Las Vegas. In fact, over my shoulder, you should be able to see.

Yeah, there we go. Got the sphere there. A bit of strip. Really cool view. Uh, and I'm here cuz I've got a consulting day booked in with Alex Hozi tomorrow. So, very excited about that. Anyway, total tangent. And there's also not going to be much editing on this video. We just want to get this out as fast as

possible because there's a bug going on with uh meta ad accounts and it if you're not aware of it, you make some changes, you will totally kill your Facebook and Instagram ad results. And in fact, let me just put this down because I don't want to be shaken all over the place for the whole video. Um,

yeah. So, this happened in a number of different ad accounts. If it was just one, I wouldn't be letting you know about it. We just think that was anomaly and try and work it out. But, this has happened in a number of accounts enough to we think there's there's a pattern. We've got a solution for it as well.

Okay. Anyway, so what's going on here? When we're trying to scale existing campaigns or existing adsets that have good results, those are the only ones that are usually going to scale. Uh we're seeing this weird thing where results go to literally zero or drop by 90% or more. Like total disaster, completely killed the campaign, killed

the adset. And this isn't the I increased the budget and I saw my CPA, my cost per action, cost per conversion get worse or my rowass dropped a bit. that relationship has been there a long time. We expect that. We we know that that's uh that that's a thing that can happen. This is we scaled and the thing