Harvard i-lab | Startup Secrets: Value Proposition

[Music] hi I'm Michael scar we're here at the iLab tonight in the startup Secret Series to talk about value propositions and one of the challenges of starting a company is to figure out whether you've got an idea that's really worth building a business around so we talk about how to define a value proposition how to

evaluate it and then how to build on it and I think what you'll enjoy most about this series is that we go from from qualitative to quantitative to really assess whether you've got something that's going to make it for those of you who haven't attended any of these sessions before the big premise behind this was something

extremely simple which is unfortunately when I started Life as a young entrepreneur in my teens I didn't have anybody telling me all the things that I was about to screw up and I screwed a lot of things up and I've got a lot of scar tissue and I wish that somebody had been able to say to me hey here are some

of the things you should think about before you start plowing into building your product and taking it to Market and figuring out how you're going to sell it and so forth so this series is really about trying to give you some unfair competitive Advantage as I describe it some unfair advantage in having that

advice before you crash into the wall and figure out all the turns that you could have avoided so before I go any further let me introduce some of the people who are going to be talking to you this evening we've got uh folks from airan here uh we've got akan here David mcfallen our

CEO um we've got discuss in the form of of Rick fips so discuss is a a an investment that's actually based on the west coast so Rick is the partner behind that investment he's going to bring that case study to life uh and then Alo has very kindly brought a not for-profit example uh