Google Ads for Local Service Based Businesses [Updated for 2025]

If you're a local service-based business who is wanting to drive more leads for your business in 2025, you really need to make sure that you've got your Google Ads strategy set correctly. And the reason for this is because unfortunately for many local service-based businesses, they're fighting two really big battles. And the first thing is is that they may

have a very limited budget. And secondly, they also may have a really high level of individual CPCs. It's not uncommon for some services like plumbers or electricians to have CPCs well above $50 for an individual click. So, if you've got a small budget but high CPCs, you can burn through your budget very,

very quickly. And it's because of those two reasons that in this video, I'm going to be running you through the exact five steps that we go through in order to build profitable Google Ads campaigns for local service-based businesses. Now, let's start with step one of the Google ad strategy that you need to be using so you've got fewer

wasted clicks and more qualified leads for your business. The first one is is that you need to start with search. Now, even in 2025 when Google is heavily pushing campaigns like Performance Max and Demand Gen, if you're new to Google Ads or if you've got an established local service-based business whose marketing on Google Ads, the majority of

your budget spend will actually be allocated to search campaigns. Now, I'm not saying that you don't want to be using other campaign types like performance max. Just saying that it needs to be done in the right way, and you wouldn't do that until you've already built up a really solid foundation with your search campaigns.