Pozyskiwanie klientów B2B w czasach AI - od czego zacząć? *Klientotwórstwo 1/5

Acquiring B2B customers has been the most difficult since 2018, when I started dealing with this topic professionally. And now there are a lot of reasons behind this . from what AI has done in the market, to how much chaos there is in communication now, and even to how many desperate competitors there are in some niches currently

fighting for customers. And it is for this reason that I decided to record today's material and several more, which I will say more about at the end of this material. I want to answer the question of how to acquire B2B customers now in 2026. Now the big problem with episodes on this topic is that it

's usually pretty damn hard to talk about all the methods because, um, they all get a little mixed up. There are some things that can be done in sales, there are some things that can be done in marketing, and combining them into one thread is difficult and not obvious. In this material, I will tell you about the four

doors through which a customer must pass to reach your company. Only four pairs. As a rule, I will tell you which doors open quickly and cheaply, bring results quickly and cheaply, but [music] unfortunately are not permanent. Which of them are permanent, but you have to work on them for a long time. I will also explain why

I believe many companies have mastered one pair of doors, sometimes two at most, and why this is often the source of the problems they currently have in business. And finally, I will tell you why the most valuable doors are the doors that unfortunately cannot be opened on demand. Okay, so as not to keep you in suspense, I'll

tell you right away what these four doors are. I don't want to reveal it step by step. Thanks to this, each of you will know which part of this episode to listen to more closely. And now the first pair of doors is the most obvious and probably the least surprising. This is a pair of