VIRGIL ABLOH - CREATIVE ADVICE, BRAND BUILDING, AND TOXIC PERFECTIONISM

every brand needs like a hit like one thing that it's known for or like the takeoff item can be annoying but it's like it gets the ball rolling and then you can like play with it being entrusted with Nike to sort of reapproach 10 different icons I took that like as like another major design

project not like a sort of let's just color them up and put them back out into the market let's almost think about it like a student would you know I still feel like I'm a Perpetual like kid at school and that's that's first thing that I wanted to deliver because when I was a student

all that I wish I knew now is that one person would have told me like one like ounce of advice there's all these sort of shortcuts that you can take and so that's what this literally this whole presentation is about these red slides are cheat codes basically if you can answer them you uh

you basically give yourself a cheat code and that's like the sort of 2.0 of these talks that I'm using and it's things that I've had to learn I basically work at a feverish pace in a self-serving way just to find my signature like what's my DNA every architect designer artist that I look up

to you know whether they were doing period paintings or buildings in their early career to the end of their career there's basically a through line so what I would challenge you in your work no matter what is go back you know go back to when you were like that your earliest memories or the way that you thought to

organize something the way you thought to organize your closet or what colors were your favorite back in that sort of like early rationale before you sort of learn too much you also have to have mentors like dead or alive you have to sort of connect with some body of work or someone who formulated a thought and an