How to Build a Personal Brand (Full Course)

Right now, you're on one of two paths. Path one is the forgettable brand. You post content randomly, hoping that something's going to stick. People have no idea who you are or what you do, so they do not engage, and they definitely don't buy. Now, path number two is the intentional brand. This is where you own

what people associate with you, and your content builds trust and moves people toward a decision. If you're on path number one right now, this course is going to get you onto path number two and save you years and hundreds of thousands of dollars worth of mistakes. And if you have identified that you're

on path number two, odds are you've probably hit a ceiling that you have not been able to break through. This course is going to help you smash through that ceiling and actually hit the scale that you've been wanting. This course is not just theory. It's built from real execution and my 16 years of experience

in building brands online. So, here's what we're going to cover. Section one is branding. Section number two is going to be content strategy. Section number three is going to be building your team. And finally, in section four, we're going to talk about monetizing your brand. So, the first section is branding. And I think that we should

start off with some definitions here so that we are on the same page and everything that we discuss moving forward is from the same understanding. I define branding as a pairing of things. I define good branding as an intentional pairing of relevant things done consistently and what you get from that is the byproduct which is brand.

Brand is when the audience inherently associates those things together. Let's use the most classic example known to man. Nike and Michael Jordan. Nike entered the basketball market and they wanted to have their audience or customers associate them with athletic greatness. specifically within the basketball industry. So, what did they do? They intentionally paired themselves