Módulo VI 4 E commerce

Today we want to challenge you. Yes, we challenge you if you want to be the best engineer working in one of the best car factories in the world. We challenge you, who want to be a doctor, to find a vaccine that will change the history of humanity. We also challenge you who dream of

achieving three Michelin stars for Honduras. Yes, we challenge you too, you who long to bring your analytical talent to a multinational company . We challenge you to change this moment and make the most of it. We want you to be a part of this. That's why we will support you and give you everything you

need to achieve your dreams and goals. We have the best , newest, and most innovative programs. We have a solid platform for you to study all our courses. But you know what? We don't just want to say it. We want you to be able to experience it with us. We want to challenge the future together now, you and us

. Hello everyone, it's a pleasure to greet you. Dixon Pineda. I will be your instructor in this diploma program on skills and competencies for social and professional development through the Central American Technological University Unitec. Today we're going to talk a little about a very interesting topic in marketing, still within the marketing module, which

is e-commerce. As I already shared, my name is Nixon Pineda, I have a degree in marketing and a master's degree in project management, and right now we'll be conducting this workshop so that everyone can learn about the e-commerce process in a very simple and entertaining way and how we can adapt it in

one way or another to the context of our country, keeping in mind that many of you will become entrepreneurs sooner or later, and why not? Among businessmen in Honduras. The first objective of the workshop is to understand the basic concepts of how e-commerce works and its importance in the global economy. We will learn about planning and