Hoe deze 27-jarige een Miljoenen Imperium bouwde door Knuffels te verkopen - Marien Jansen

For this year, we want to sell 250,000 stuffed animals. How many have you sold so far? I think 120,000. This is Mari, 27 years old and founder of Lotgenootje. After having worked in healthcare for 5 years, Mariine saw something that did n't exist yet. A brand founded to help people in their most

vulnerable moments. And what started as an idea grew into a multi-million dollar empire. And then I actually found out that there is a whole study and science behind weighted aids. And that is called deep pressure stimulation. And that actually means that if we have a heavy object lying on us, it has a calming and soothing effect. And

then I actually thought, clients use a stuffed animal very often too . Why don't we apply that to a weighted stuffed animal? You already have a proven product. Why not just make weighted blankets [music] with a better story, then, and do it that way? A hug is much more emotional. So you can do much more with marketing there.

If someone were sitting here right now saying: "I want to build an e-commerce brand too ." What advice would you give that person then? Pay close attention to the feeling the product evokes. How do you do that, then? Then I would say focus very closely on it. Kraken is our reliable partner with which you get the most out of the

crypto market. Welcome Marien. Good to see you, man. Yes , great. I, uh, you are, uh, at 27 you built a multi-million dollar business by selling stuffed animals . Weighted stuffed animals. You did that coming from a background in healthcare. And uh yes, I found that a very special story to hear. The name

of your company, uh, was quite a nice starting point for us as well. Yes. Yes. You [sniff] actually came up with the idea for your company Lotgenootje while you were working in healthcare. What did you see there that sparked that idea? Because most people who start a business go very diligently in search of a potential