Inside Comfrt’s $700 Million TikTok Playbook

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moment that the shopper is ready to buy. Don't let your retention email stay old and lame. Check out Instant AI and start tripling your email revenue. Grab a demo by October 31st and get 50% off your first 60 days at instant.1/arma. Welcome back to another episode of Limited Supply. My name is Nick Chararma

and I'm your host for this week. However, fun fun little change up today. One of my best friends is going to actually be taking over shortly as host. We are going to insert a talk here that happened with Hudson uh Hudson Leo Grande. He's the founder of Comfort. Comfort is one of the biggest brands uh

to exist on Tik Tok shop. I believe the top apparel brand if not right now. It was one of the top. It's probably still top five. He's done over 500 million in Tik Tok shop sales. He expects to do just over probably between 100 and 200 million for the remainder of this year.

So, between October, November, December. Um, and so I thought, you know, let's dive into Hudson's Q4 playbook. I'm curious, what is a brand of his caliber doing? How are they planning and thinking about Q4? How does he think about merchandising, pricing, sales, Tik Tok live, Tik Tok, Tik Tok creators, Tik Tok affiliate, all the things that are,