"Replace your sales team with a book!" (The 7-Figure Book System)

When you think about taking people from browsers to buyers, [music] the lowest friction way that you can do that is a book. If you look at any 8 figureure creator, Dan Martell, Cody Sanchez, Alex Rosie, Gary Vaynerchuk, Mel Robbins, the book was an 8 figureure book for them that was part of a bigger

ecosystem that takes browsers to buyers. I have with me Chandler Bolt, who's been responsible of helping [music] over 8,000 authors write books. His business itself has generated over $80 million in revenue, but what's more impressive is the hundreds of millions of dollars you've helped people generate through helping them write a book. I think the

bar has never been lower and it's never been easier to win. You know, my most recent book published at 5 years ago. That book has brought in roughly $7 million in sales over the last 12 months. And then that's the beautiful thing about course creators, coaching program owners or businesses [music] is the book already exists. It's just about

packaging it and integrating it into the business in a into a way that's very meaningful. >> What would you say are like the top mistakes people make when it comes to writing their [music] first book? >> Yeah. I mean, the biggest mistake is that people >> here are the three things. Number one, I

know I need a book. Number two, I know the book's already done. It's just not on paper. And number three, it kind of seems shallow, but I know the purpose I want my first book to serve, and that is top of funnel. That is when I speak on a stage, you can go grab the book. That is

off the back end of this podcast. Um, you know, maybe run an ad where it's free plus shipping. I don't know. You know, we can talk through all those things, but I don't know. Help me. Why? Why am I struggling? Like for a guy that you probably look at, you're like, "Bro, you should have a book."