GaryVee Reveals His Social Media Strategy for 2026

How are you adjusting your social media strategy? >> Nothing because of what we just talked about. To me, I stay in my last book I wrote was called Day Trading Attention. I live in that environment. So, if AI wasn't even happening right now, I'd still be focused on what I'm focused on, long-form written content, so much

more Substack, Beehiiv, LinkedIn, X, longer-form content. So, I hired two full-time writers on my staff, journalists, who basically will listen to this entire interview, and he's going to come up with 15 to 20 follow-up questions, which is why I needed someone who had a journalistic background. Cuz if it was just transcribing, I could

AI that. >> Yeah. >> And then we will create a first-person article about the barbell theory, why analog is on the rise, right? So, a lot more written content. >> Interesting. And I feel like it's becoming so much easier, cuz I remember a couple of years ago, I met 4 years ago, I met someone from LinkedIn, and

they're like, "You should be on LinkedIn." Like, "I can't write." So, I'm so bad at that. And then ChatGPT came around, and my LinkedIn's going like crazy. >> Yeah, and I've always had ghostwriting infrastructure for my books, cuz I've never been able to write. And but I've always wanted it. You know, it's funny,

every book I've written, everyone with my written content, people come up to me, they're like, "Man, it sounds so much like you." I'm like, "It is fully me, cuz it is truly transcribed from my words. I don't write differently than I talk, because it's just the transcription." But so, writing content, um I'm incredibly focused on being, and

this I'm pushing my team right now on this, I'm just being remarkable on every platform. Like, obsession to how to win Snapchat Spotlight, obsession to understand how to be great at YouTube Shorts, to make sure I'm feeding the LLMs of Gemini with my content. >> Why shorts, not long-form? >> Both. But I think but shorts allows me